Marketing plan for Cheerios Cereal Essay Example | Topics and Well Written Essays - 3000 words

Marketing plan for Cheerios Cereal - Essay Example .................................................................................. Environment.................................................................................................................... SWOT Analysis............................................................................................................... Super SWOT Analysis.................................................................................................... Overall Strategic Objectives........................................................................................... Strategic Focus................................................................................................................ Objectives....................................................................................................................... Corporate Objectives...................................................................................................... Marketing Objectives..................... ................................................................................. The Marketing Mix †¦.................................................................................................... Product............................................................................................................................ Place................................................................................................................................ ... ................................................................................................ Physical Evidence........................................................................................................... Processes......................................................................................................................... Segmentation................................................................................................................... Targeting......................................................................................................................... Positioning †¦................................................................................................................. Tactics............................................................................................................................. Communication Tools..................................................................................................... Resource Requirements †¦.............................................................................................. Proposed Pricing Model.................................................................................................. Monitoring...................................................................................................................... Bibliography.................................................................................................................... Appendix 1: External Audit............................................................................................ Appendix 2: Market Environment †¦.............................................................................. Appendix 3: Industry

Persuasive Communications, Campaigning and Public Opinion & Reputation Essay - 1

Persuasive Communications, Campaigning and Public Opinion & Reputation Management - Essay Example s many different channels to reach the target audience, from regular advertising to public service announcements, Internet banner ads, and telephone marketers. Because of the power of the Internet, the advertisements move at a faster speed than ever before, combining celebrities with symbols and commodity signs. Persuasive websites are used to persuade the Internet audience about anything that one can think of. Companies are in business simply because they focus on how best to persuade an audience. The messages that are broadcast on the Internet, television, in print, etc., use all sorts of persuasive techniques, from flattery, empathy, nonverbal communication and likeability appeals. Symbols are used, such as symbols of wealth and prestige, or symbols of social consciousness – entering a Nordstrom and seeing a fashionable man playing a piano is an example of the former, a Benetton ad featuring a dying AIDS patient is an example of the latter. Some persuasive appeals are disgu ised as news. Whatever is being persuaded, there is a theory behind how it works, and this is the focus of this particular essay. Along with the focus on how it works will be analysis of how persuasion is employed in campaigns, as well as how persuasion is used to shape and mold public opinion. Perloff (2008) states that persuasion first involves the persuader’s awareness that he or she is trying to influence somebody else (p. 15). Therefore, a dog or a cat who curries favor from their owners, in order to get foods or treats, would not be considered to be persuading, because they do not have the awareness that their owner wants to change. Persuasion is symbolic, and is really a step by step process. The symbols that might be used might be symbols with cultural meanings, such as the flag, a Star of David or a Holy Cross. It may be attained by images, such as the Nike swoop or the McDonald’s golden arches (Perloff, 2008). Moreover, persuaders do not really operate by persuading others to

The Sound of Music Essay Example for Free

The Sound of Music Essay The sound of music was by far the greatest musical success for the team of Rodgers and Hammerstein. I chose this musical because of the lyrical and musical talent of these two men. I have enjoyed watching this classic numerous time throughout the years due to my mothers influence. She exposed my brother and I to many different types of music, teaching us to appreciate the style of each artist. The Sound of Music was directed and produced by Robert Wise, although he was not the first choice, he did indeed prove to be the best. Richard Rodgers wrote the music with the lyrics by Oscar Hammerstein II. The music was arranged and conducted by Irwin Kostal with the choreography by Marc Breaux and Dee Dee Wood. Filming of The Sound of Music began in 1964, in and around the area of Salzburg, Austria. It then premiered in early 1965, where it stayed on the circuit for more than four years. The film won five academy awards, including Best picture in 1966. The setting for the movie was to represent the late 1930s in Salzburg, Austria, with the looming threat of Nazi occupation. The movie was adapted from the real life stories of Maria von Trapp, who had a book published about her family life during this time. The title is The Story of the Trapp Family Singers. The opening scene pans across the mountains with the sound of wind blowing snow as it crosses over and down the other side. Once the forest and lake come in to view the music changes to birds chirping and the light sound of flutes playing. It continues to pan across hills and valleys with the tempo (xxi) of the music changing as instruments are added. The scene unfolds reaching Julie Andrews up on a hilltop surrounded by mountains. Here the musics dynamic level (xxvii) becomes more intense. When she starts to sing the music decreases in volume, matching her vocal range as she sings the title theme. The music that accompanies the abbey scene shows nuns walking slowly, heads bowed as if in prayer, gives the impression of spiritual devotion and a peaceful setting. In the court yard several nuns are discussing Maria with the Reverend Mother and do a call-and-response type of song called Maria. Maria is sent to Captain von Trapps as a governess for his children. The music in these next few scenes has a dissonance quality that sets the mood for her arrival at the von Trapp household. Maria soon finds out how strict the Captain is with his children and that music is not allowed since the death of his wife. She decides that God has sent her to bring joy and music back into their lives. The children come to Marias room during a scary thunderstorm. She tries to calm them with a song called A Few of My Favorite Things. This is a very light, happy, rhyming song that soon has the children forgetting their fears and having some fun. That is until the Captain walks in with a frown and sends the children scurrying to their rooms. While the Captain is away in Vienna, Maria introduces the children to having fun with music. She takes them on an outing in the hills and finds out that they dont know any songs at all. Maria teaches them Do-Re-Mi which uses the scales and has a call-and-response theme. The harmony of this tune is a favorite of mine, showing the melody of the song and timbre of each voice. When the Captain returns with the Baroness and Uncle Max, the children sing for them the songs they have learned. The Captain joins in as they sing The Sound of Music, surprising the children. Later after the puppet show they encourage their father to sing. Playing an acoustic guitar, he sings Edlewise with Lisel joining him. The song is softly played with some instrumental backup that is almost undetected. The waltz between the Captain and Maria in the garden just outside the ballroom is another favorite of mine. The orchestra playing the tune with  violins and flutes primarily in the foreground, setting the tempo of the composition as they dance and discover the attraction they have for one another. Maria escapes to the abbey after realizing she is in love with him. The Reverend Mother talks Maria into going back to face the situation and determine if the life of a nun is what she truly wishes. Upon returning to the von Trapp estate, Maria finds out from the children that their father is to marry the Baroness. Maria is heartbroken but wishes them well as they greet her. After the evening meal Gaylord sees Maria looking gloomy as she wanders the grounds of the estate. He realizes he has made a mistake and breaks it off with the Baroness. He then seeks Maria out at the gazebo, where he tries to encourage her to tell him the reason she left. Soft music plays as they declare their love for each other, becoming much louder as they start singing Something Good. The wedding scene, the music here is a rendition of Maria but, bolder with a marching tempo to it, as she walks down the aisle. Upon returning from their honeymoon the couple find that the Nazis have occupied Austria and are expecting the Captain to take a commission in Germany Navy. They use the folk festival as a front as they look for a way to escape into the mountains. They end up with help from the nuns at the abbey to get away from the Germans, and they cross the mountains into Switzerland. The music of Climb every Mountain is a very dramatic song as they show them walking across the mountains into freedom.

The Hondas Internationalization Process Business Essay

The Hondas Internationalization Process Business Essay Honda Motor Company, Ltd is the most prominent automobile company of japan. It stepped into the Japanese market in the 1949. It has the greatest market share in the global market. It is the major manufacturer of motorcycles. The companys major branch is headquartered in Tokyo .In the beginning, the company was just a manufacturer of motor bikes but started to sell the automobiles and lawn mowers after all the competitors. The success of the company is because of their strategies; the company makes the product for the markets where they are demanded. The founder of Honda, Mr. Soichiro Honda implemented his mechanical and commercial ideas to the company and this is his struggle that made Honda, a big success. A Honda motors is serving the market of 33 countries at present with its long-lasting manufacturing facilities.( Honda, 2013) Hondas Mission Statement The mission statement of Honda is to maintain a standard of quality and deliver highest quality products at a rational price to satisfy the customers. ( Honda, 2013) Hondas Vision Statement The vision of Honda is to create an organizational culture to achieve the goals and strengthen as the unbeatable brand and the best manufacturers of motors. Organizational Leadership Style The first leader of Honda was the person who founded the company, Mr. Soichiro Honda. The research has shown that Mr. Honda was an innovative leader and he always encourages the employees to increase their production efficiency. He was a transformational leader. He always promoted a culture of communication between the managers and employees in order to accomplish the objectives of the organization. All the employees at the company are enthusiastic and make up a successful team.( Hunt, 2007) The company follows the concept of transformational leadership. Hondas Internationalization Process The internationalization means to expand the business on global level. Honda proved itself as the most successful producers of cars on the global level. In 1959, Honda started its process of internationalization by having a subsidiary in United States, the Honda motor co. ltd. Honda in japan manufactured the cars and they were exported to its subsidiary. Honda was late in introducing its automobile industry and this made the company to face many problems in the market of Japan. ( See Appendix 1). The import from japan was restricted afterwards and then the Honda Company initiated Honda of America Manufacturing in 1981, although the parts of cars were manufactured in japan and the assembling was in US. Honda started to export the cars to other countries as well and introduced its products in the international market. In the 1980s, Honda recognized that it has strongly captured the market of United States and then the company took ahead its concept of globalization to the idea of inter nationalization. The objective was to have more market share and to cater different needs of different customers in a better way. The management of Honda decided to divide its market in five regions. These regions include North America, Europe, Middle East Africa, South America, Asia Oceania and Japan. Honda Regions And Subsidies Year Honda Regions and Subsidies Year Japan 1949 Middle east Africa 1970 North America 1965 South America 1959 Europe 1962 Asia Oceania 1974 The Situation in the Host Companies The Honda products have come up with success in most of its host countries. When we talk about US, there are two types of views that are expressed about the Honda Company in the market. Some people think that it had a bad impact on the domestic automobile market of US and some people consider it as a good deal. According to Richard Pascale, Honda had intended to protect an uncertain share of the traditional US motor-cycle market (1995).Contrary to this, the Honda products were failed to be accepted by the Europeans because the local companies were providing a higher quality at a cheaper price. The sales of Honda in Europe were 11% of the global turnover in the early 1990s as compared to Japan (33%) and the North America (43%). Honda is willing to spend about $40 million and wants to appoint 300 employees to increase production in Greensburg, Ind., as its North American operations have a big role in the global strategy of the company. ( Global automakers, 2012) Internationalization Strategy of Honda The company made the subsidies more independent from the parent company. All the subsidies were responsible for their own profits, manufacturing and RD. this was because of a difficulty to determine the taste of all the customers while sitting a single country. The company designed a strategy to make independent RD in all the regions i.e. Honda Research of America in 1984 to produce the cars that will satisfy the needs of the customers. It was very expensive to make products according to each strategic state, so Honda developed a strategy of platform for the automobiles. According to the strategy it established a common development center where the product was modified in accordance with the taste of the market of that region and to satisfy the customers. To control the increasing cost, Honda changed its manufacturing approach from the classical Ford Manufacturing System to the Lean Manufacturing System to compete with its internationalization strategies. At present, the Honda Compan y is promoting the concept of Green Technology to cater and satisfy the customers around the world. Honda Company has an effective international strategy according to which all the regions will have independent relationships to enhance the trust factor. (Mair, 1998) The corporations should contribute a part in the transfer of the technology. Hondas overseas strategy consists of the four localizations: Localization of products Localization of profits Localization of production Localization of management The localization of products which means the products should be produced and marketed on the basis of the needs of the customers of that particular region and the RD of the company should conduct research to increase the level of efficiency in the production. The localization of profits means to reinvest the profits in the company as much as possible. The localization of production refers to the concept that the company should not depend on the products that are exported; it should also conduct the production activities in the region to contribute in the development of the company. The last localization is the localization of management that refers to the practice of promoting the collaboration and communication between the management and the employees in order to achieve the international targeted common goals in an effective way. New Mission after Internationalization: The mission after the internationalization is to maintain an international market and supply highest quality products at a rational price to satisfy the customers all over the world. New Vision of Honda The vision of the Honda Company is to prove itself as the best and most efficient manufacturers of automobiles and motors in the world. COMPETITIVE STRATEGIES AND COMPANY ASPECTS It would be beneficial for the corporation to form strategic alliances with the other local corporations of the host country in order to be successful. It will pave the way for its progress and development. Moreover, the increased emphasis on delivering the high quality automobiles to the customers would assist the corporation in capturing the more market share. Furthermore, it would be advantageous for the corporation to enter the Asian markets due to the increase in the population there. It will help them in earning the optimal proceeds.

Teaching - A Rewarding Profession :: Education Admissions Essays

Teaching - A Rewarding Profession Being the first to attend college in my family, it was hard to decide what field I wanted to go into. There were so many choices. In making such a large lifelong decision, I decided to follow my heart. I thought back to when I was in high school at Narrows. I had a wonderful experience there. I also had some great, inspiring teachers. One teacher sticks out clearly to me. It was my AP Biology class my senior year. The teacher expected so much. He came into the room energetic. Full of life. Determined. And only being a student, I could tell this. He strived to teach to all the different learning styles in the classroom. No one was allowed to "slide" by. He used repetition and hands-on assignments as methods to relate the subject matter he taught. He had all the components that every great teacher should have; empathy, caring, drive, determination, motivation, creativeness, patience, reflection, originality, enthusiasm.... This superb individual is the reason I want to teach. I want to make a difference in children's lives like he made in mine. I want to encourage and push students beyond their expectations to meet mine. I am a firm believer that setting higher expectations as a teacher increases achievement in the classroom. I believe teaching is one profession where several professions are combined. meaning, I will not only be a teacher but, also, a role model, counselor, parent, nurse, care provider, official, and several other 'professions' in one days' work. I believe each child regardless of race, culture, gender, etc has the potential to an everlasting, promising educational future. As a teacher, I will have to provide whatever means necessary to fulfill my duties as an effective teacher. I hope at the end of each school year the students will have rewarding endeavors as a result of my teaching. In my classroom, I hope to take an authoritarian approach to classroom management. I believe an organized, well managed environment allows for productivity and knowledge intake. I represent several different philosophical approaches in maintaining and teaching my classroom. I would be a progressivist because it encourages others to cooperate and understand different opinions from fellow classmates.

Observation as a Social Work Tool and Skill Essay -- Social Work

This assignment is going to look into observation as a social work tool and skill. Firstly, it is going to briefly describe the observation. Secondly it will analyse the interactions using a reflective approach. And finally, it will look into some relevant social work skills and values that relate to the discussed topic. The observation exercise was carried out on the upper deck of a London Bus on a weekday evening and lasted approximately fifteen minutes. The subjects of the observation were a male in his late twenties that appeared to be of Afro-Caribbean origin and a female of a similar age with an Eastern European accent. The male was wearing a tracksuit and had a set of headphones hanging over his shoulders. The girl was dressed in smart-casual clothes. They were sitting next to each other and were having a conversation. At the time of the observation there were not empty seats on the bus. I carried out the observation from a relatively close distance, a couple of seats away from the observed individuals. Due to the nature of what was being said, I learned that they did not seem to know each other. The observed male appeared to be confident and talkative. He seemed to lead the conversation by asking her a number of questions related to her background, marital status etc. He asked her: ‘where are you from?’, ‘How long have you been in London?’, ‘have you got a boyfriend?’ amongst other questions. The observed girl gave the opposite impression. The tone of her voice and her body language showed signs that lead me to believe that she was not entirely comfortable with the situation even though she did made eye contact with him and smiled on a couple of occasions. From an observer perspective I felt a certain level of anxie... ...eflective practice within the social work field. Works Cited Banks, S (2006). Ethics and values in social work. (3rd ed). New York: Palgrave Macmillan. Briggs, S (1999). Links Between Infant Observation and Reflective social work Practice. Journal of Social work Practice. Volume 13, (number 2), p: 147-156 Coulshed, V and Orme, J. (2006). Social work practice. (4rd ed). New York: Palgrave Macmillan. Dominelli, L (2004). Values ethics and empowerment in Social work theory and Practice For a Changing Profession.Uk: Policy Press Tanner, K and Turney, D (2000). The role of Observation in Assessment of Child Neglect in Child Abuse Review. Volume 9, p337-348 Thompson, N (2009). Understanding Social Work (3rd ed ). New York: Palgrave Macmillan. Trevithick, P (2005). Social Work Skills a practice handout. (2nd ed). Buckingham, UK: Open University Press. Observation as a Social Work Tool and Skill Essay -- Social Work This assignment is going to look into observation as a social work tool and skill. Firstly, it is going to briefly describe the observation. Secondly it will analyse the interactions using a reflective approach. And finally, it will look into some relevant social work skills and values that relate to the discussed topic. The observation exercise was carried out on the upper deck of a London Bus on a weekday evening and lasted approximately fifteen minutes. The subjects of the observation were a male in his late twenties that appeared to be of Afro-Caribbean origin and a female of a similar age with an Eastern European accent. The male was wearing a tracksuit and had a set of headphones hanging over his shoulders. The girl was dressed in smart-casual clothes. They were sitting next to each other and were having a conversation. At the time of the observation there were not empty seats on the bus. I carried out the observation from a relatively close distance, a couple of seats away from the observed individuals. Due to the nature of what was being said, I learned that they did not seem to know each other. The observed male appeared to be confident and talkative. He seemed to lead the conversation by asking her a number of questions related to her background, marital status etc. He asked her: ‘where are you from?’, ‘How long have you been in London?’, ‘have you got a boyfriend?’ amongst other questions. The observed girl gave the opposite impression. The tone of her voice and her body language showed signs that lead me to believe that she was not entirely comfortable with the situation even though she did made eye contact with him and smiled on a couple of occasions. From an observer perspective I felt a certain level of anxie... ...eflective practice within the social work field. Works Cited Banks, S (2006). Ethics and values in social work. (3rd ed). New York: Palgrave Macmillan. Briggs, S (1999). Links Between Infant Observation and Reflective social work Practice. Journal of Social work Practice. Volume 13, (number 2), p: 147-156 Coulshed, V and Orme, J. (2006). Social work practice. (4rd ed). New York: Palgrave Macmillan. Dominelli, L (2004). Values ethics and empowerment in Social work theory and Practice For a Changing Profession.Uk: Policy Press Tanner, K and Turney, D (2000). The role of Observation in Assessment of Child Neglect in Child Abuse Review. Volume 9, p337-348 Thompson, N (2009). Understanding Social Work (3rd ed ). New York: Palgrave Macmillan. Trevithick, P (2005). Social Work Skills a practice handout. (2nd ed). Buckingham, UK: Open University Press.

Early Religion Essay

Religion is something unique to a man. It makes us different from any other animals. Nowadays, religion has a great impact on man’s life. It one of the major factors why man still manage to survive in this cruel and unfair life. It helps man to keep holding on especially in times of down. It is something man can lean on. But those religions we are affiliated today are not the exact same religion in the early times. Even the simplest religion has a very complex history indeed. Religions have developed over thousands of years ago due to its adaptation to environmental changes such as social and ecological (Hopfe and Woodcraft, p. 15) Although archaeologists and anthropologists have found remains and of ancient people and society, still, evidences for early religions were hard to interpret. Writings were very few because they don’t actually write in their times. They preferred vocal communication. Sad to say but these gave us limited knowledge of early religions. However, their arts and symbols somehow gave little information about their religion. There was also transmission of myths from one generation to another. Stories about gods’ relationship with man are common to every religion. These stories are myths telling the truth about the religion. It helps man visualize abstract concepts (Hopfe and Woodcraft, p. 25). Like every other religion today, early religion also has initiation. After proper training, a man or woman will be initiated which serve as the end of their social cohesion and individual fulfillment (Ellwood and McGraw, p. 31. ). Shamans have a big role in spirituality of early religion. They are believed to have special powers like healing and confronting gods. Ceremonies and rituals that went with hunting and gathering were also present (Ellwood and McGraw, p. 49). Early religion, even somehow have a lot of difference with today’s religion, have shaped the lives of early people. Just like today, religion is a part of their everyday lives. Whatever the differences they may have, religion still have one good reason for existence—guidance to mankind. References: Ellwood, Robert S. and McGraw, Barbara A. Many Peoples, Many Faiths: Women and Men in the World Religions, Seventh Edition. Upper Saddle River, New Jersey: Prentice Hall. 2002 Hopfe, Lewis M. and Woodcraft, Mark R. Religions of the World, Eighth Edition. Upper Saddle River, New Jersey: Prentice Hall. 2001