Marketing princles Coursework Example | Topics and Well Written Essays - 1000 words - 1

Marketing princles - Coursework Example n addition, the paper will explain the macro and micro environmental factors that influence marketing decision making process and further identify the differences of international and domestic marketing. Marketing process is made up of various elements that are integrated to ensure maximization of market efficiency. To begin with, market analysis enables the organization to identify customer needs to be satisfied. In addition, S.W.O.T. analysis is done at this level in order to identify the capabilities and limitations in a company (Study Marketing Organization n.d, p.1). Evaluation on future prospects is done on the basis of information obtained through S.W.O.T. analysis as well as the socio-economic and political factors (Study Marketing Organization n.d, p.1). Another element of marketing process is the marketing strategy. This is done after identification of an opportunity to be fulfilled in the market. According to Business Knowledge Centre, marketing strategy involves selection of target group and market division in order to formulate methods of product positioning (n.d, p.1). A good marketing strategy enables a company to maximize market efficiency and compete effectively with other firms. In addition to marketing strategy and market analysis, marketing implementation is done by coordinating the marketing mix elements. Coordination of marketing mix involves implementation of the results of market analysis and marketing strategy. Elements such as product development, pricing, promotions and distribution are dealt with at this level. Lastly, market control forms the final and critical element of marketing process. At this stage, a firm monitors changes in the environmental factors as well as consumer need changes and readjusts the marketing mix elements to suite the changes. Various measures are used to evaluate success of market implementation as well as other marketing process elements. Market orientation is defined as implementation of marketing

International Management Essay Example for Free

International Management Essay Relationships developed by New-Zealand and Australia to other countries, differ from the rest of the Asian countries. Other Asian countries like Indonesia prefer to build long term relationships that will make more profit for a long time rather then have quick short term money. Another difference is that, most of the Asian countries feel as if the westerns don’t really care about their culture and beliefs, which is somewhat true. We only tend to care about what revolving around America. And this really affects how they look at us. 2- There are so many reasons as to why Indonesian archipelago is unique in Asia. There are 17,000 islands all together in Indonesia. Each island has its own unique features that differ it from another. Some of the island are very rich , meaning, they produce iol, gas etc. While some islands are very dry and dormant. Climate is also different between these islands. Some islands experience heavy rainfall while other islands are experiencing drought. 3- There are many characteristics that the Indonesian workplaces are referred to here. I think that the article is only concentrating on the minimum wage jobs, the type of jobs that do not really need education to do. The article also emphasizes on how businesses have failed and are still failing up to now in Indonesia. The business opportunities that were written in the article are the type of jobs that needs an outsourcing employee, which are of course cheaper. Further on, Indonesian workplaces also experience problems when it comes to foreign management vs locals. 4- The Republic of Indonesia, the worlds fourth most populous nation, has 203 million people living on over one thousand permanently settled islands. I personally think that for a place which has a large population number to be socially stratified like Indonesia isn’t very rare. Simply because people are the same. Some tend to be more intelligent than other some more ambitious. Others are just lazy but others also work hard. Those who possess good character will move to a place that has people with the same characteristics as theirs. They will settle there and produce offspring with the same characteristics as theirs. Those who posses bad characteristics, i. e drug addicts, dumb etc will move to lower stratification. Hence, I think this is why Indonesia seems to socially stratified. 5- Many countries have realized that Indonesia is a good country to do business in and /or being a business partner. Businesses around the world also enjoy the vast markets of goods in Indonesia. There are a lot of business opportunities in Indonesia, For example; agribusiness, automotive industries, construction and infrastructure and many more. One has to keep in mind that even though New Zealand and Australia are in the same Asian sphere with Indonesia, they have very different cultures and the way they do business. Therefore, New Zealanders and Australians have to explore the culture difference and learn how indonesians do things in order for them to be business partners.

Essay --

Currently, there are many discussions regarding society’s views on how a â€Å"good† person should act. For example, in one society going to war may be viewed as a patriotic act, while in another society it may be viewed negatively because it can be seen as an act promoting violence. Furthermore, there are flaws in always conforming to society’s standards because it takes away one’s individuality. These topics are raised in the â€Å"Unknown Citizen† which is a poem by W.H. Auden that describes a man who is viewed by society as a perfect person and also in â€Å"Do Not Go Gently† by Dylan Thomas where he urges society to not accept death and fight it. As a result, there are actions that society declares as being righteous, but it is also important that people follow their own intuition because that way they become their own person. In both the â€Å"Unknown Citizen† and â€Å"Do Not Go Gently,† the authors give an impression of what a virtuous person is. For example, in the work, â€Å"Unknown Citizen,† the unknown man is reported to be perfect in every way and does absolutely no wrong. In fact, it was stated t...

YR10 ANALYSIS OF THE UK LABOUR MARKET :: Economics

YR10 ANALYSIS OF THE UK LABOUR MARKET 1. What have been the trends in unemployment levels in the UK in the past 25 years? From the graph above I can come to a conclusion that since 1984 the number of people unemployed has decreased. However, it hasn’t been constantly decreasing, it went down in between 1986 and 1990 and then back up again between 1990 and 1993. From here it has steadily gone down from there being 10,000 people unemployed to there only being 3,000 people unemployed in 2004. Ever since 1984 full time workers have been in greater supply then the part time workers. Both full time and part time workers have increased at roughly the same rate with the graph lines almost being parallel. One reason for both sets of workers increasing at the same rate is that there could be a population increase causing there to be more workers getting jobs in both categories. Both of the sets of workers have increased, since 1984 to 2004, by about 2500 people. 2. How has the split between full and part time workers changed? Ever since 1984 full time workers have been in greater supply then the part time workers. Both full time and part time workers have increased at roughly the same rate with the graph lines almost being parallel. One reason for both sets of workers increasing at the same rate is that there could be a population increase causing there to be more workers getting jobs in both categories. Both of the sets of workers have increased, since 1984 to 2004, by about 2500 people. Unemployment differs between the different regions of the UK in quite similar ways. The pattern of unemployment over the year’s looks very similar but with different quantities for the different regions. The North East has the greatest number of unemployed in the duration of the 29 years, whilst the East has on average the lowest number of unemployed. In 2004 the different regions have a lot closer link then ever before with a range of just 2000. 3. How does unemployment differ between different regions in the UK Unemployment differs between the different regions of the UK in quite similar ways. The pattern of unemployment over the year’s looks very similar but with different quantities for the different regions. The North East has the greatest number of unemployed in the duration of the 29 years, whilst the East has on average the lowest number of unemployed. In 2004 the different regions have a lot closer link then ever before with a range of just 2000.

Pizza Hut, Yum! Essay

The operations standards are the key path defining elements in any business. Without set procedures optimal results cannot be obtained. The operations standards at pizza hut have multifaceted challenges and opportunities. The standards and procedures for doing business are well defined but some of the possible factors can cause to the deviations and variances. Those possible factors can be eradicated through extra efforts into the process. However the small chances of variance will remain the same because the real business scenarios may vary sometimes than the forecasted one. This report is an attempt to investigate the operational standards and the possible causes of variance in standards and how does it affect customer satisfaction. Introduction Operations management Traditionally it is believed that the operations management is as a transformation process that takes set of inputs and transforms them into the out put. The output can be the goods or services. This includes the effective planning, scheduling and control of the activities that produce the required outcomes. (Cecil C. Bozarth, Robert B. Handfield, 2008). Operations management plays a key role in determining the success or failure of an organization. To carry forwards the inputs of each unit all together and getting turned it into the outputs is the real synergy, which helps organization to set the directions towards climbing the heights of success. According to the William J. Stevenson as he state in his operations management book ‘Operations management is the management of the system or process that create goods and/or provide services’ this involves various inputs, he add, ‘ the creation of goods or services involves the transformation or conversion of inputs into outputs. Such as capital, labour and information are used to create goods or services using one or more transformation processes’. Although the goods and services go hand in hand, there are some very basic differences between the two. This can be determined through its nature of the business. Some organizations can have higher degree of tangibility or intangibility. This can be determined through its nature of business. For instance, if the organization is selling goods, it can be determined high level of tangibility and otherwise if its selling services then level of intangibility will be high. (William J.Stevenson 2005). Operation standards at Pizza Hut Functional Units The activities of business organizations are mostly divided according to the functionality, the management of the personnel and the responsibilities. (Joseph S. Martinich, 1997) The operations at Pizza hut can not be highlighted for any of the single functional unit. Rather it is the collection of several set of the activities that take place with in the unit and make things possible by turning customer expectations into the reality. The success or the failure of the product depends on the performance of several functional units. Those functional units operate separately but connected with each other through the job activities. The unit’s operation standards are discussed further down. The taste and the quality highly determine on the freshness of the ingredients, and the resultant the happiness of the customers. According to the Deputy Manager of Pizza hut, ‘If, there is variance observed in the product quality that will overall affect productivity and finally the customer satisfaction level. This is not acceptable at all’. He added, ‘if company is spending a huge amount of money on the product promotions and marketing activities that is for the business. And also company provides the training to the employee to how to maintain the product quality. So every single person should have to ensure the quality of the product and happy customer makes more return in the future’. In this regard, company has got set procedures and guideline to maintain the standards for the specified interactions between the employees and customers. If the deviations occur that will likely to lead to the unhappy customers. Food temperatures To keep products safe storage the temperature of freezers should be in between -18 to + or – 5 degree centigrade. The seals must be intact so that the temperature can be maintained. Quality Assurance The quality throughout the supply chain rests with the overall team. This is done by setting rigorous standards during product development. In order to ensure the standards, there is regular auditing and monitoring system in place. The one of the regular system to check quality is CHAMPS Excellence Review. Quality assurance is achieved through the complaints monitoring system and their corrections through available remedial methods. Core Competence. Organizational strength or abilities, developed over a long period, that customers find valuable and competitors find difficult or even impossible to copy. (Cecil C. Bozarth, Robert B. Handfield, 2008) The pizza hut has got high degree of core competence in the basic product. The pizza hut’s dough is treated as core competence of the business. This makes pizza hut different then the competitors. Cost & variance The cost of sales and the sales revenue are the actual things that support the managers to run the business on track. If the numbers seems going out of the track they need be highlighted and called as variance. The variance is the difference between the Actual cost and Theoretical Cost. Head office set forecast and provide targets to the business stores. The targets are set with the help of previous year business performance and the expected events. That is called as theoretical cost. On the other hand the cost occurred in the business dates is the actual cost. So if there is any difference occurs that will be treate as variance. The cost of sales of the store for the current period shows the variance of 36. 38. * The theoretical cost set by management was ? 2203. 22 and in percentage 22.46% where as the actual cost for the period occurred was ? 2239. 60 in percentage 22. 83%. The results indicate the variance remained ? 36. 38. The variance in costing is the actual indicator of the performance. Higher the variance depicts higher the concerns persist with in the business unit. In present case in hand, the above depicted variance treated to be normal. The business operations can not work on the absolute set tracks because the forecasted things can not happen on the absolute behaviours as predicted. Reasons of variances * Miscount The chance of miscounting always prevails during the operations. In the case of miscount the chances of wrong order increase and finally will increase the variance. * Wastage The several reasons for wastage may occur during the operations. However if forecast made is not effective then the chances of unexpected results may increase. That applies with the product forecast as well. If product is defrosted without realizing the demand for the product then this may cause to one of potential wastage. In other case the wastage can increase if no proper product forecast is being made and or staff make mistakes while making orders or at the time of dispatching orders. In any case if wrong delivered to customer the customer will complaint against it and in order to make customer happy the order is to be resent. This will certainly increase the cost. Higher the number of complaints more is the cost. These two factors are directly proportional. * Shrink The shrink may occur if inventory reduced without record. The variance shows the real picture of the business operations. Happy customers return back to business and become repeat customers and cause to increases in the sales revenue of the business. However, If sales revenue is running on the increasing trend or above of the forecasted track then it clearly indicates the successful operations of the business activities. And this will likely to decrease the percentage of variance as overall. Forecasting Forecasting the estimated demand is the real start of every single operational activity in the business unit. This involves every thing from human resource planning to the product planning. In this every single factor get into the touch of planning, organizing, and leading and control of the operational activities. This ultimately leads to the overall productivity of the unit. Forecasting product and customers demand is the most important activity for the b business organizations. (Derek L Waller 2003) Forecasting is very important element to carry forwards the business on the set line successfully up to the mark in efficient manners. (Joseph S. Martinich, 1997) The same goes true for the pizza hut business. According to the RGM ‘forecasting at pizza hut plays critical part for the success of the business’. The manager, prior to develop any plans for HR deployment or the food ordering, they observes the forecast of sales and expected upcoming events in the calendar. As per say, the usual shift requires two to three drivers and plus kitchen staff and the shift manager. Where as the number of drivers can increase on weekends, as high as 7 to 10 and 4 to 5 in store staff plus shift manager and support manager. This works fine when every thing works according to plans. However, if any of the external factors come into play then that can potentially affect the service delivery and the speed. This happens when for example the whether conditions. The road hazards in shape of blockades, accidents. All of these factors can slow down the serviceability. The unexpected orders can cause more demand of the product where as the availability of the ready to use product may be limited according to the expected demand for the shift. Therefore the variance in expected demand and actual demand can cause the shortage of the products and ultimately this can play around the one of the possible factors of the unhappy customer and can cause the variance in the productivity of the unit as over all. The demand can also increase because of the good weather, special occasions like sports, rituals, festivals, and purchasing power. According to the RGM of the unit, the demand for the food is high in the start of the month but that usually slow down in the end of the month due to the less availability of the funds with customers. Employee performance/training The training data base available at store and the views gathered from management team reveals the fact that the importance of the training in store is directly linked with the operations standards and productivity. The team member working on make table should have to be trained according to the specified requirements of the make table. The lack of training will cause the variances in operations activities. This directly results the variances in the customer satisfaction. Importance of Customer Experience Customer care is the core point of concentration behind the business. The business treats customers as king. The most important fact is to find out the ways through the customer want can be fulfilled effectively. Therefore there are some procedures and standards set by top management in order to interact with customer. Customers don’t really want relationships. At least not in the same way the brand does. They want to be treated well, respected, understood and to get what they want, when they want it. In other words, they simply want a good experience and the reassurance of knowing that they will have the same good experience every time they come into contact with the brand. So, if we the team get to the experience right, the opportunity to build meaningful relationships should follow. (Asbjorn Rolstadas, 1995 & Alan Mitchell Issue 5, Summer 1999) Pizza hut is selling pizzas but this is what other competitors have been doing. So what makes it really special about it? Who recognise that product alone? The product alone is nothing but the service is also important. That is the factor which make customers as ‘repeat customers’ The attitudes, values make key differentiations. The operational standards, the quality of food all of them are key factors. (Mary Say et all 2003, Issue 440) In order to achieve desired results the team members at Pizza hut are provided with set guidelines for the interaction with customers. The guide line called ‘moment of truth’ or ‘customer mania plus’. Moment of Truth The most important key elements to are set in this guidelines. (See Appendix 8) * Order taker The order taker is the key person who works as a bridge between the company and the customer. If he/she makes customer happy, the business will likely to repeat other wise can drain to the competitors. This results not only the loss of customer but also the loss of several networks of the lost customer. CHAMPS Excellence The order delivered to the customer should followed by the set procedures. The delivery person has provided particular guideline that he/she will have to follow when interacting with customers. This results in increase customer satisfaction. The other most important factors that the management follows are; * Delivered on time * Delivered completely. * Invoiced correctly. * Undamaged However, If any of the above factors missing from the cycle process of order making, then it start again from the make table. This * Response. (repeat customer/happy customer) * Complaints Resolving complaint * Offering service delivery * Offering hot food delivery * Beat the phone capture in busy times. * Beat the web orders There should be every reason for the return of the customer. Without fulfilment of the expectation that will not be possible. However the team at Pizza hut follows the guidelines and makes customers happy, but there may be several factors that may cause to the dissatisfaction. In general, the possible factors may be for instance, rush of customers and not enough staff available to take orders or to pick up a phone, bad quality, late delivery or the rude attitude. According to the pizza hut manual almost 2/3 of unhappy customers never return because of poor service. The RGM at store revealed the fact as ‘Customers don’t come pizza hut just for the food, they can get food anywhere. What most customers want when they visit or call us is a good time’. He adds, ‘when they order on phone they expect order takers to treat them well and make their time great. How do you do this? By having a service attitude and making customers feel welcome and important’. Marketing The Marketing plays very important role for the business. The customers actually receive message through marketing, thus it become very critical that the company should highlight the customer expectations in the marketing message. There are several set standards that are to be followed for the marketing purposes. (Francis J.Mulhern, 2004). The company invest considerable resources to find out the exact wishes of customers. For the Pizza hut’s delivery branches the segment of customers includes from families, to the teens. According to the Pizza hut database the primary customer are teens and young adults. Product Development The pizza hut success is not the matter of isolated activities. But it is the company’s restless efforts to put innovations into the realities by turning needs and wants in to the shape of products. Product development team run focus group to study the consumer behaviours towards product choices. Some time products are launched after having selected study of the chosen sample, but it does not survive for long time. This may cause occurrence of cost or the wastages to the stores. For instance the four for all, cheesy bread, Bombay wings, Indian pizza are all the examples of failed products. However the company has launched successful products as well. For instance cheesy bite pizza, which has cause around 24% increases in pizza sales over all. Company Profile Pizza hut started on 1958. The dream of Frank and Dan Carney turned into the reality when he opened the first Hut in Wichita, Kansas. The website of pizza hut states that in very beginning the restaurant was as too small. It had just 25 seats available for customers. The inspirations for the name as ‘Hut’ came into thoughts through the design of the building. It looked like a hut. Therefore it geared the idea to carry on with name as ‘Pizza Hut’. The Pizza has superior place in the market, particularly for the Pizza business. Through the time it has scattered in to the markets of the world. The numbers of the growth depicts that it Pizza hut has more than 600 outlets in the UK only. The Pizza hut is a part of Yum, which is another big company. The Yum own several big companies like KFC, Long John Silver’s, A & W Taco Bell The Pizza hut was formerly owned by Whitbread and Yum as a joint venture. But in the year 2006 Whitbread sold out their shares to Yum. Presently the Pizza Hut UK Ltd is now 100% owned by Yum! Conclusion The operations management depicts the performance of each and individual unit that is participating in over all acceleration of the engine of business. The business may have some times low speed and high speeds. It highly depends on the strategies that the top management set for the business and the way the strategies are followed by the key components that run the actual business. The operations at Pizza hut have multifaceted situations. The each component working in the process cycle of business plays equally important role to win the customer. However, if any one of the units deviating from the set standards will cause a variance in the performances as overall. Thus it is concluded that the success of the business is possible through collections of inputs from all the units participating in the conversion process.

Explore how gender, ethnicity, age, nation, place, events or issues are represented in Avatar Film Essay Example

Explore how gender, ethnicity, age, nation, place, events or issues are represented in Avatar Film Essay Example Explore how gender, ethnicity, age, nation, place, events or issues are represented in Avatar Film Essay Explore how gender, ethnicity, age, nation, place, events or issues are represented in Avatar Film Essay The 2009 film Avatar, directed by James Cameron, has gained widespread success, earning the accolade of highest grossing film of all time, up from Camerons last blockbuster Titanic. The film has also provoked intense discussion of a wide variety of political, cultural, religious and social themes. Science Fiction films often display the unfamiliar in context of the familiar. Avatar is no exception. However, despite the alien nature of the scenes and the science fictional setting, the imagery always relates back to mankind and how mankind relates to their surrounds. Avatar uses features common to the science fiction genre; these include spacecrafts, space stations, futuristic gadgets and alien worlds and/or creatures. More delicate visual hints appear with transformations of the human form, for instance alterations in behaviour, appearance, size etc. In order to relate the audience to the film, the vast majority of intellectual aliens represented in science fiction films have an anthropomorphous nature; possessing the same human features. Films like The Day the Earth Stood Still, The Box and of course Avatar where the aliens were close to a human appearance and were able to communicate in a common language. The film has drawn on various themes describing clashes between modern man and our surroundings; these include imperialism, corporate greed, racism, spirituality and religion, citizens processions right, the Navis right to defend their home destroyed and finally militarism vs. patriotism, an example would be when Trudy Chacà ¯Ã‚ ¿Ã‚ ½n (Michelle Rodriguez), a pilot disgusted with Quaritchs (Stephen Lang) brutal methods begins to fight for the Navi. Avatar uses many of these themes without preaching a specific viewpoint or solution to the hinted conflicts; however the mere presence of the various issues indicates an intention by Cameron to make his audience aware of the problems, and as a means to bring the issues to our minds yet leaving it to us to judge their severity by contrasting them to the disastrous developments of his fictional tale. It can be debated whether Avatar and Camerons attitude towards the human hostility towards and the indigenous Navi is a message of support for the natives today, or alternatively a retelling of the racist myth of the righteous savage. The visual resemblance between the demolition of the World Trade Centre and the films falling of Home Tree can be reasoned to compare the Navi with western civilisation and the military as our terrorist enemies. Also, one can regard the films handling of environmental issues as supportive of alternative measures to real lifes problems and unjust actions damaging our environment. The removal of the mountaintop for mining for instance, as well as evictions from homes destined for development and the destruction of rainforests touch on parallel situations known from our own word. Together with numerous visual and other story elements the films title has also generated much discussion about its use of Hindu iconography. However, it can equally be argued that the film explores many other existing religious and mythological themes. Avatar certainly confronts the questions of faith e.g. Must the creation be governed hierarchically or ecologically? but as with the previous themes does not deliver an answer without counteracting the consequences of this decision with an opposite action or opinion e.g. the Hinduism iconography vs. other religious themes. Another example of the multi-facetted religious conflict is seen in the relationships between the Tree of Souls and the Nordic tree of Yggdrasil1, whose destruction indicates the collapse of the universe. Again Cameron leaves it to his audience to draw the conclusion of the conflicts evolving the story. However, from a slightly more ominous angle it can be argued that the racist undertone in the film conducted by the military towards the Navi strengthens the idea of a White Messiah, where the white victor helps the weak primitive indigenous, who are consequently reduced to overhauling their aspirations and verifying their hero, or perhaps that the non-whites require a White Messiah to lead their crusade. This skewed vision is underpinned by the choice to let all humanoid characters be played by white actors, whereas the Navi characters are played by African / Native American actors. Avatar is rated PG-13, based on its use of language and violence. However, the absence of blood and gore demonstrates maturity in how the story is conveyed. The film maintains its focus on the intellectual story throughout, allowing its audience to relate to current events and issues highlighted by the thematic question posed. In conclusion, however, the representation of the films exclusive themes, ideas and iconographic references are not all clear for all audiences. Some of these are dramatically visual and are distinguished clearly for any audience to understand; such as the destruction of Home Tree and the demolition of the World Trade Centre. Others require a further study and/or clear to a more sophisticated audience. It is this span which makes the film exquisite. Not only is it a high level of film making but a well-crafted action film to be enjoyed by a wider audience.

Statement Letter - Psychology MA Degree Admissions essays

Statement Letter - Psychology MA Degree Admissions essays My dedication to furthering my education in the field of psychology is unstoppable. Psychology has always been a passion of mine, but not until recently have I taken advantage of the opportunity to pursue my innermost dreams. I can remember as far back as 7th grade, having the desire to become a psychiatrist. Although becoming a psychiatrist is not exactly what I am striving for right now, I never limit myself. Currently, my goal is to work on gaining a Master's Degree in Clinical Counseling for Drug and Alcohol Addicts. My educational background includes a Bachelor Degree in Biology from Purdue University, with a minor in Chemistry. While at Purdue in West Lafayette, pharmacy sparked some interest in me due to the fact that it was a well-known Pharmacy school and the financial outlook for pharmacists was impressive. It appeared to me as if half of the school was either pharmacy majors or engineering majors. After talking to my academic counselor and informing her of my desire to pur sue psychology, she encouraged me to pursue pharmacy due to my strong background in math and science. I took her advice while pushing my instincts to the side and jumped on the pharmacy bandwagon. After working as an intern in several retail pharmacies and reading a book about the pharmaceutical industry, I had a change of heart. I had to ask myself why I wanted to become a pharmacist. After looking in the mirror and honestly answering this question, the only answer I came up with was the impressive salary and job stability. As I matured, I came to grips with my true inner goals. I knew a long time ago that I wanted to study psychology, but I allowed my desires to be compromised by the money factor. Now I am learning to follow my instincts; they always steer me in the right direction. For example, during my last year in middle school, I was offered a full scholarship to attend a very prestigious prep school in Faribault, Minnesota. My instincts told me...

Hawk vs. Hock

Hawk vs. Hock Hawk vs. Hock Hawk vs. Hock By Mark Nichol What’s the difference between the verbs hawk and hock? Both have associations with mercantile transactions, but the meanings and etymologies are distinct. To hawk one’s wares is to sell them. The word has no relationship to the name of the raptor or to the extension of that term to refer to person who supports war; one might associate a hawker calling out to prospective buyers with the cry of a hawk, but the verb hawk and the noun hawker derive from the German word hà ¶ker, meaning â€Å"to peddle.† However, hawk is also used as a verb to describe clearing the throat of phlegm; this sense derives from the bird’s harsh call. To hock, by contrast, is to pawn one’s possessions to give to a moneylender as security. (The person who hocks belongings then either repays the lender or forfeits the belongings, which the lender may then sell.) This word comes from the Dutch term hok, meaning â€Å"prison† or â€Å"enclosure†; the association is that someone who is in hock (in debt) is beholden to another as if he or she is a prisoner. Hock, from the Middle English word hoch, meaning â€Å"heel,† has another meaning: It refers to the ankle of certain quadrupeds such as horses or the part of a bird’s leg corresponding to that part of the anatomy; by extension, it also applies to a cut of meat taken from just above an animal’s foot. Among oenophiles, hoch also refers to German white wines; the name is a truncation of the city name Hochheim. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Wether, Weather, Whether5 Brainstorming Strategies for WritersSit vs. Set

Auditing Essay Example | Topics and Well Written Essays - 1250 words - 3

Auditing - Essay Example in errors or omissions, an auditor is usually hired to verify the statements before they are presented to the shareholders during an annual general meeting. Therefore, the duty of an auditor is to verify the financial statements of a legal entity. He should give an opinion that provides a reasonable assurance to the shareholders as well as to any other user of the financial statement that the financial statements give a fair and true view of the organization and that all material respects have been taken into account. I being an auditor has been an external auditor have been selected to perform the audit of Toyota Corporation. This article gives an audit program of the duties that I will carry out in accomplishing my objective as the external auditor. An audit program refers to the procedures and policies that are laid down to guide the auditor in in executing their audit job. The audit program is prepared depending on the scope if he audit. The scope of the audit varies depending on the company being audited and the purpose of the audit. It is i9mportant to have an audit program since it helps the auditor to standardize the evaluation process as well as his data collection. With an audit program, it will be possible for the auditor to collect all the relevant information for the audit purposes. The program will further ensure that the auditor complies with the policies and procedures of Toyota and also determine the effectiveness of these policies. At times, I am supposed to evaluate the adequacy of internal controls. This will be possible through the help of an audit program. The following program is to be used in carrying out the audit of Toyota Motor Corporation. The first stage will involve meeting the internal audit general and preparing/planning the documents. The preparation and updating of the engagement letter will be among the duties performed in planning and preparing the documents (Puncel, Pp. 7). The compliance engagement will follow a consideration

How a Person should be Essay Example | Topics and Well Written Essays - 1250 words

How a Person should be - Essay Example Since, what is practical for our group is in turn useful for each of us. We observe that people in flourishing, euphoric neighborhoods are usually more blissful themselves, there is a path in which giving returns to profit the provider. This reaction circle is eminent; however I accept that people's cause to give is attached in their longing to find importance through environs, not the trust that completing so will profit them. Â  As of late, much research has kept tabs on how our brains are hardwired to synthetically remunerate us for demonstrations of giving. To some, the thought that giving might trigger this kind of reaction intimates a level of narrow-mindedness behind the demonstration of philanthropy. Anyway this rationale certainly proposes that breathing, consuming, and falling in love is all "narrow minded" too, since our mind science compensates us in comparative courses for these movements (Giving USA, 2005). As opposed to inferring that giving is self centered, I suppos e the examination indicates that giving is a focal need/desire for people. This is in actuality truly noteworthy, since rationale might manage that giving is something we accomplish for others, and that we should lose something for others to augment. Rather, the examination infers that giving is a cause much like consuming and relaxing. It is something we should do to survive and flourish. The causes of every particular supplier are obviously novel. Anyhow, exactly as we consume to fulfill our longing to live., we give to fulfill our yearning for meaning. Observation and Analysis Singer observes that on the planet today, there are numerous individuals facing a great number of hardships, heading towards complete hopelessness, prone to catastrophe at whatever point common debacles or wars or other destructive emergencies strike. Numerous individuals lead a miserable life, living well below the poverty line and not being able to afford or have access to even the most basic amenities of life. Singer presents a moral solution and says that, if we can anticipate and prevent something dire from happening, without as a result relinquishing anything of similar ethical essentialness, we should, ethically and morally, to do it. He illustrates that this ought to be done without relinquishing anything of similar ethical vivacity, without bringing about other possibilities equivalently awful to happen, or doing something that is wrong in itself, or neglecting to advertise some ethical debacle, practically identical in worthiness to the awful thing that

Healing Hospitals Essay Example | Topics and Well Written Essays - 1000 words

Healing Hospitals - Essay Example Hence this suggests that those medical institutions which follow the concept of the healing hospital will be tagged on the principle of Golden Thread that is a symbol of faith, conviction and reliance upon the Almighty (Chapman & Chapman, 2004).   It is a common phenomenon for every medical center which aims to promote the model of a healing hospital all over the globe must provide and calm, peaceful and a quite internal environment to the patients. This would let them feel tranquility and harmony and assist in their fast recovery. Harmonious environment plays a great role for the sufferer as most part of their recovery takes place when their body is in sleep or hibernating peacefully. Thus it suggests the fact that not only proper medicines, staff, latest technologies and equipments make a good hospital but it’s the factor of concern, peace and tranquility that make up the hospital a healing one. Components of a Healing Hospital There are three basic key components of a hea ling hospital which are as follows: The assimilation of work layout and advancement It is one of the most important components of the healing hospital and plays a vital role in the scenario. ... By the adoption of such an obliging policy patients would feel loved, cared and concerned by the doctors and other hospital staff members which would lend a side hand to them for their fast recovery. A remedial substantial environment This component considers the fact that not only the doctors are responsible for the care and treatment of the patients but also it is essential for the other staff members of the hospital to connect with their families and relatives as caregivers. It has been proven widely that if the hospitals manage to establish an environment with compassion, love, care, concern, adore, empathy etc then the patients would depict a faster recovery from their pain, stress and illness. Hence it would also lead the family members of the patients to support the patient in a healthy and lovable environment where they are assured that their loved ones would be treated as home (Gaut et al, 1994). A background of fundamental affectionate heeds It is basically establishment of a radical loving care environment and this philosophy was initially proposed by Erie Chapman long time ago. This accounts for the fact that such a culture must be enforced in the healing hospital in which each staff member must be known as in why they have become part of this sacred industry and what their ultimate objectives in serving the humanity are. It endorses the recovery of patients by means of a holistic loom that not only caters to the patients need but also takes care of their divine and poignant needs as well. The challenges of creating a healing environment in light of the barriers and complexities of the hospital environment Although the establishment of a healing hospital seems an easy task however it is not a piece of cake. It requires a long tenure and excessive

China's Renminbi Paper Essay Example | Topics and Well Written Essays - 750 words

China's Renminbi Paper - Essay Example This paper will discuss whether the China’s currency stands overrated, and give reasons behind its low value against the US dollar. It will also point out the likely consequences that rise with a 20% revaluation of China. Question 1: Value of China’s currency China’s currency familiarizes itself with many sanctions. This proves the currency to be different from other currencies like the US dollar, with considerations to capital flow (Saturn, 2008). In 2005, China felt pressure being mounted on her concerning its currency. This made China to unwillingly make changes to its exchange rate policy. Critics claim that China’s currency is overvalued. Their reasoning is that China’s government is decisively maintaining the value to make huge profits from trade. The currency’s recent rate floats between thin bands around a published equivalence in opposition to a basket of other currencies. If its equivalence acts to be too cheap, then China’s currency stands at a high value; the National Bureau of Economic Research quotes that: "once putting together vague plus serial links which they take accountability for, there is small numerical proof that China’s currency is overvalued." When currency rates at a high value, it portrays the countries willingness to take part in foreign trade, at the current exchange rate. This puts China in a position of selling more goods with its currency than they can purchase with a corresponding sum of US dollar. Undervaluing the currency makes exporting goods from China cheaper and allows them to control a large trade surplus with the US. Also, it depicts China as an economical country to locate labor and manufacture goods. This leads to the decision that China’s currency it not overvalued. Question 2: Reasons behind the currency’s low value against the dollar The currency’s current value against the US dollar stands at around 2%. This means that 8 RMB is equivalent to 1 dollar. This, in the view of the US government, rates the currency to be lowly placed. China decided to absorb foreign currencies into circulation, the funds, mainly invested in US Treasury bonds. This brought a secured but low-return investment. It also followed an accumulation of US dollars around 1 trillion in foreign investment in 2007. The main reason behind China’s decision to place its currency at a low value circulates around what it stands to benefit from its trade partners; these being the likes of US. Through exports to US, with the current value of China’s currency, China gains more through sells. This comes with its own risks because it stirs the feeling of exploitation to US (Saturn, 2008). China takes the risk of facing harsh sanctions and tariffs from US. If the exchange rate instability goes up, then the value of these assets would also become unstable. The increased instability of financial trade puts pressure to the steadiness of the financial system, and makes monetary policy objectives much difficult to reach. US, on the other hand stands to be exploited with China which seeks to benefit from it. The value of the dollar stands to go down because of low market deficit. Question 3: Risk of the 20% revaluation for China’s currency The government of China in the recent days has engaged in ideas of revaluation of its currency. It main idea revolves around investing abroad. China’s main trading partners are not only western countries. It also trades with Japan, and other Asian and

The Hoax in Wal-Mart Essay Example | Topics and Well Written Essays - 750 words

The Hoax in Wal-Mart - Essay Example It employs over 2 million people, qualifying as the largest job provider in the private sector in the U.S, Canada and Brazil. With staggering revenue of four hundred and five billion dollars, the nearest competitor seems like a dwarf. Though these statistic depicts a success story, there a lot of hideous play behind the scenes.Wal-Mart trades more commodities with china as compared to other retailers in America. The yearly volume is to the tune of $25 a year. This mega imports cannot come at no cost to the economy and down to the other small retailers. Through its claim of being the apostle of the customer and its slogan of low cost, it pushes the suppliers to supply goods at the lowest cost possible. This ever-increasing pressure forces many suppliers to manufacture their goods outside the country where the labor is cheap. The imported merchandise is thus able to meet Wal-Mart’s demand on price. On a reflective note, how many stores are able to put such demands on suppliers? As the former chief executive officer of the now closed down Pillowtex observed, Wal-Mart inverted the natural order of the supplier having the say. Because of this, there arises an enormous disparity in the pricing of goods in Wal-Mart and other retail stores. When such a phenomenon occurs, the entire populace will certainly be persuaded to shop at the cheaper option. What follows is low turnover in competing stores and their eventual closure.

China's Renminbi Paper Essay Example | Topics and Well Written Essays - 750 words

China's Renminbi Paper - Essay Example This paper will discuss whether the China’s currency stands overrated, and give reasons behind its low value against the US dollar. It will also point out the likely consequences that rise with a 20% revaluation of China. Question 1: Value of China’s currency China’s currency familiarizes itself with many sanctions. This proves the currency to be different from other currencies like the US dollar, with considerations to capital flow (Saturn, 2008). In 2005, China felt pressure being mounted on her concerning its currency. This made China to unwillingly make changes to its exchange rate policy. Critics claim that China’s currency is overvalued. Their reasoning is that China’s government is decisively maintaining the value to make huge profits from trade. The currency’s recent rate floats between thin bands around a published equivalence in opposition to a basket of other currencies. If its equivalence acts to be too cheap, then China’s currency stands at a high value; the National Bureau of Economic Research quotes that: "once putting together vague plus serial links which they take accountability for, there is small numerical proof that China’s currency is overvalued." When currency rates at a high value, it portrays the countries willingness to take part in foreign trade, at the current exchange rate. This puts China in a position of selling more goods with its currency than they can purchase with a corresponding sum of US dollar. Undervaluing the currency makes exporting goods from China cheaper and allows them to control a large trade surplus with the US. Also, it depicts China as an economical country to locate labor and manufacture goods. This leads to the decision that China’s currency it not overvalued. Question 2: Reasons behind the currency’s low value against the dollar The currency’s current value against the US dollar stands at around 2%. This means that 8 RMB is equivalent to 1 dollar. This, in the view of the US government, rates the currency to be lowly placed. China decided to absorb foreign currencies into circulation, the funds, mainly invested in US Treasury bonds. This brought a secured but low-return investment. It also followed an accumulation of US dollars around 1 trillion in foreign investment in 2007. The main reason behind China’s decision to place its currency at a low value circulates around what it stands to benefit from its trade partners; these being the likes of US. Through exports to US, with the current value of China’s currency, China gains more through sells. This comes with its own risks because it stirs the feeling of exploitation to US (Saturn, 2008). China takes the risk of facing harsh sanctions and tariffs from US. If the exchange rate instability goes up, then the value of these assets would also become unstable. The increased instability of financial trade puts pressure to the steadiness of the financial system, and makes monetary policy objectives much difficult to reach. US, on the other hand stands to be exploited with China which seeks to benefit from it. The value of the dollar stands to go down because of low market deficit. Question 3: Risk of the 20% revaluation for China’s currency The government of China in the recent days has engaged in ideas of revaluation of its currency. It main idea revolves around investing abroad. China’s main trading partners are not only western countries. It also trades with Japan, and other Asian and

Case format in mangment Essay Example | Topics and Well Written Essays - 1000 words

Case format in mangment - Essay Example Pre-employment tests for controlled substances are really helping various companies and organizations in increasing efficiency of employees by keeping them away from the use of drugs. However, such mechanisms should be made regarding workplace drug testing which should not only help in maintaining a drug-free environment at a workplace but also shouldn’t violate the privacy of an employee during the phase of suspicion-based testing or drug testing. Before probing into the issue of workplace drug testing, we must first get to know what workplace drug testing actually is. The medical analysis of biological specimen of an employee at a workplace is known as workplace drug testing. The main objective of workplace drug testing is to identify the presence of various specified parent drugs and their metabolites in the urine, blood, or saliva of any employee. Some common types of dug tests include urine drug tests, sweat drug screen, saliva drug screen, and alcohol related tests. Its not necessary to perform the drug testing only when an employee joins any specific company or organization. Drug testing can be pre-employment drug testing, post-incident drug testing to determine whether use of drugs was involved in the causation or not, random drug testing, or diagnostic screening. But the most common of all types is applicant testing. Random testing is frequently used for the purpose of safety or security related jobs. Drug testing is an essential not only for keeping the workplace environment drug free but also to improve the efficiency of any specific organization. Sofsian (2005) states that â€Å"Many employers feel it is necessary for prospective employees to submit to a pre-employment drug screening†. Employers of any organization maintain the right to expect the employees working in that organization not to be high on

My one Point Presentation Essay Example for Free

My one Point Presentation Essay What are the three strongest reasons to support your point of view? 1. Media Habits – Aggressive Attitudes and Behaviors 2. Impact on media violence on kids and young adults on the rise 3. Children and adults alike have become additive I. Introduction Video games have been in existed since the 1970’s, but it was not until the 1990’s that violent games came of age. Due to the numerous school shootings since the 1990’s, it attracted the attention of nation. Over the years, violent video games used both by children and adults have increased. II. Body: 1. Media Habits Aggressive Attitudes and Behaviors Expert finding a. Youth violence resulting in deaths and injuries has direct and indirect costs in excess of $158 billion each year. b. Video game habits are significantly related to children’s hostile attribution scores, the frequency with which they get into arguments with teachers (by self-report), their grades, and their levels of hostility. 2. Impact on media violence on kids and young adults on the rise? Statistics a. 90% of U.S. youth aged eight to 18 play video games, with boys averaging about 19 hours a week and girls 5 hours a week. b. 70% of fourth to 12th graders report playing â€Å"Mature†-rated games (suitable for those 17 and older), which contain the most graphic violence of all. c. Children College students who had played the violent childrens game displayed a 40% higher aggression rate than those who had played a nonviolent game. 3. Children and adults alike have become addictive. Testimony a. 10 percent to 15 percent of gamers meet the World Health Organization’s criteria for addiction. b. 88% of young people in the U.S. play video games, indicating that up to three million could be showing signs of addiction c. Nationwide survey ages 8 to 18; found that 1 in 12 teens show signs of behavioral addiction to video games. III. Conclusion After 50 years of studying video games and trying to figure out what the cause that violent video games have on kids and young adult. We are still no closer to knowing the exact answer. With games today being more realistic and bloodier than ever; yet it is not at all clear whether, over longer periods, such a habit increases the likelihood that a person will commit a violent crime, like murder, rape, or assault, much less a Newtown or Columbine massacres. It is our responsibility to know our limits with  anything in life, bottom line we will be held accountable for our actions.

Ultrasound Imaging Systems

Ultrasound Imaging Systems 1.1 INTRODUCTION An ultrasound scans also known as ultrasonography. Ultrasound will form the image by scanning using the high frequency sound waves. This device suitable to evaluate some part inside of the body. In physics, ultrasound is a sound with a frequency humans cannot hear. In diagnostic sonography, the ultrasound is usually between 2 and 18 MHz. (Anon 2012) 2.0 THE ULTRASOUND IMAGING SYSTEM Figure 1 : The principal functional components of an ultrasound imaging system.(Perry Sprawls n.d.) 2.1 TRANSDUCER The ultrasound transducer converts an electrical signal into the ultrasound beam. The signal transmitted into the patient’s body, and then alters the returning echo into an electrical signal for processing and display. It use single-element circular disk to both transmit and receive ultrasound. (Hedrick et al. 2005) 2.1.1 CONSTRUCTION OF TRANSDUCER Crystal of piezoelectric material with electrodes is the main part of the transducer. The electrodes are formed by plating a thin film of gold or silver on the crystal surface. The matching layer is located adjacent to the electrodes. The function is to improve the transfer of energy to and from the patient. All this part of the transducer is placed in an electrically insulating casing. This casing will give structural support. An acoustic insulator is made of rubber or cork it works to prevents the transmission of ultrasound energy into the casing. (Hedrick et al. 2005) 2.1.1.1 PIEZOELECTRIC MATERIALS When we change the transducer it will change the frequency too. A higher frequency transducer that produces a shorter wavelength has a thinner crystal. Normally the material that always almost used in transducer is lead zirconate titanate (PZT). PZT represents a piezoelectric ceramics with various extracts. It will change the properties to equal a particular application. In medical, PZT-5 is used because it has the properties of high electromechanical coupling coefficient, high dielectric constant, and ability to be formed in a particular size and shape. (Hedrick et al. 2005) 2.1.1.2 BACKING MATERIAL The functions of backing material will deliver the maximum amount of energy in the form of heat to the patient. This is will give a continuous output of ultrasound waves from the transducer. The other function is to absorb all the energy except for the one cycle of sound. Meaning’s that one that produced from the front face of the transducer. Backing materials should have acoustic impedance so that maximum energy transfer will occur. Besides that, backing material should have a high absorption coefficient. This is to prevent ultrasonic energy from reentering the crystal. In the backing material, they will use an epoxy resin and tungsten powder combination to damp the ultrasonic pulse. Next, the rear surface of the backing materials is slanted to prevent reflection of sound energy into the crystal. (Hedrick et al. 2005) 2.1.1.3 MATCHING LAYER The matching layer is placed in the transducer on the exit side of the crystal. This material with acoustic impedance is placed between the crystal and the patient. The function of the acoustic impedance to produced ultrasonic energy to be largely reflected at this interface. This creates a long pulse and reduces the beam intensity that enters the patient, which is we did not want it in the ultrasound. The reason why we need the matching layer is to shorten the pulse and the improve energy transfer across the crystal-tissue interface. However, the matching layer must have low-loss properties since high attenuation would stabilize the desired effect of high transmission. (Hedrick et al. 2005) 2.2 PULSE GENERATOR The pulse generator produces the electrical pulses. The size of the electrical pulses can be used to change the intensity and energy of the ultrasound beam. (Perry Sprawls n.d.) 2.3 AMPLIFICATION After the echo is received by the transducer, amplification is used to intensification the size of the electrical pulses. Gain setting will controls the amount of amplification. The time gain compensation function is to alter the increase in relationship to the distance of echo sites inside the body. (Hedrick et al. 2005) 2.4 SCAN GENERATOR Controlling the scanning of the ultrasound beam is done by the scan generator. The way is by control the procedure when electrical pulses are functional to the piezoelectric elements in the transducer. (Perry Sprawls n.d.) 2.5 IMAGE PROCESSOR The digital imageis to produce the chosenforms for display. This includes giving it specific contrast characteristics and reformatting the image. (Perry Sprawls n.d.) 2.6 DISPLAY The digital ultrasound images are observed on the monitor and transmitted to work station. The other part of the ultrasound system is the digital storage device. The function is to store images for later viewing.(Perry Sprawls n.d.) 3.0 THE ULTRASOUND PULSE Figure 3 : The production of the ultrasound pulse. (Perry Sprawls n.d.) 4.0 ULTRASOUND CHARACTERISTIC 4.1 FREQUENCY Frequency is the number of wave cycles passing a given point in a given increase of time. The unit is cycles/ second or hertz. Frequency is the inverse of the period. (Hedrick et al. 2005) Figure 4 : The ultrasound pulse frequency. (Perry Sprawls n.d.) 4.2 VELOCITY Velocity is the rate and direction at which sound propagates through a medium. The average velocity of sound in soft tissue is 1540 m/s. (Hedrick et al. 2005) Figure 5 : The ultrasound of velocity. (Perry Sprawls n.d.) 4.3 WAVELENGTH Wavelength is a physical characteristic of a wave that is the distance for one complete wave cycle. (Hedrick et al. 2005) Figure 6 : The wavelength of the ultrasound. (Perry Sprawls n.d.) 4.4 AMPLITUDE Amplitude used to refer to the particle displacement, particle velocity or acoustic pressure of a sound wave. Amplitude also show the strength of the detected echo or the voltage induced in a crystal by a pressure wave. (Hedrick et al. 2005) 5.0 INTENSITY AND POWER Intensity is a physical parameter that describes the amount of energy flowing through a unit cross-sectional area of a beam each second. This is the rate at which the wave transmits the energy over a small area. The unit of intensity is the watt per square centimeter or joule per second per square centimeter. (Hedrick et al. 2005) Power is a measure of the total energy transmitted summed over the entire cross-sectional area of the beam per unit time. The unit of power is the watt. (Hedrick et al. 2005) 5.1 TEMPORAL CHARACTERISTICS As the transducer emits pulses, it causes large instabilities of intensity in the region through which the pulse move. Each pulse consists of multiple cycles that produce intensity variations within the pulse itself-the maximum intensity, designated temporal peak (TP). Pulse average (PA) will controls the intensity averaged over the duration of a single pulse. Temporal average (TA) will controls the intensity averaged over the longer interval of the pulse repetition period. The TA intensity is related to the PA intensity by the duty factor (DF): TA = DFÃâ€"PA or by the pulse duration (PD) and pulse repetition frequency (PRF):TA =PD Ãâ€" PRF Ãâ€" PA.(Hedrick et al. 2005) 5.2 SPATIAL CHARACTERISTICS The maximum intensity of all measured values within the sound field is designated as the spatial peak (SP). The designation of spatial peak is not well-defined. In some applications it refers to the maximum intensity in a plane perpendicular to the beam axis at a particular distance from the transducer. The maximum intensity throughout the ultrasonic field which usually occurs along the beam axis. The focusing of the transducer is the most important determinant of spatial peak.(Hedrick et al. 2005) 5.3 TEMPORAL/SPATIAL COMBINATION Spatial averaging over the cross-sectional area of the beam for each temporal intensity is also specified. A cutoff point of 0.25 times the SP intensity has been established to the limit area over which the intensity is averaged. These three combinations are possible to happen are I(SATP)-spatial average, temporal peak intensity, I(SAPA)-spatial average, pulse average intensity and I(SATA)-spatial average, temporal average intensity.(Hedrick et al. 2005) 6.0 INTERACTIONS OF ULTRASOUND Figure 7: The interaction within a body of ultrasound (Perry Sprawls n.d.). 6.1 ABSORPTION AND ATTENUATION Absorption is the procedure whereby energy is placed in a medium by converting ultrasonic energy into other energy forms, primarily heat. It is an exponentially decreasing function and is the major factor in the total attenuation of the beam. (Hedrick et al. 2005) Attenuation is the decrease in intensity as a sound beam travels through the medium. Attenuation depends on all the interactions of ultrasound with tissues which include scattering, divergence, and absorption. (Hedrick et al. 2005) Scattering is the rerouting of sound energy resulting from the sound beam striking an interface whose physical dimension is less than one wavelength. It is also called non specular reflection. (Hedrick et al. 2005) 6.2 REFLECTION Reflection is an interaction that results when the sound being redirected into the medium after striking an acoustic interface. The angle of incidence equals the angle of reflection. The intensity of the reflected wave is depends on the composition of the interface. (Hedrick et al. 2005) 6.3 REFRACTION Refraction is a process whereby sound enters one medium from another that will result in a bending or deviation of a sound beam from the predictable straight-line path. Refraction obeys Snell’s law, which is based on the ratio of the velocity of the sound in the respective media. Refraction will make artifacts in the image by the misregistration of structures (Hedrick et al. 2005) 7.0 PULSE DIAMETER AND BEAM WIDTH A low-Q transducer has a short pulse length and a broad bandwidth while a high-Q transducer has a long pulse length and narrow bandwidth. The objectives beam width is to transmit a beam that would be directional with a narrow beam width. An echo is created anyway of the lateral position of the object in the ultrasonic field. The lateral dimension of the object in the image is defined as the same size as the beam width. Multiple small objects equidistant from the transducer are not resolved when encompassed by the beam. Focusing reduces the beam width at specific depth to enhance the spatial mapping of received echoes.(Ding et al. 2014) Sampling is restricted laterally by the width of the beam. Objects located outside the beam do not contribute signals. (Small 1971) 7.1 TRANSDUCER FOCUSSING The focusing transducer made-up with an indented active element exhibits much broader bandwidth and higher sensitivity. To fabricate focusing transducers, we can add a lens and shaping the piezoelectric element. Among the focusing transducer designing methods, the shaping element used in transducers was reported to be much effective for fabricating high sensitivity device. Hard pressing and pressure defection techniques are the usual ways to shape transducer elements. For the flexible composite and polymer materials, the focusing transducer can be easily fabricated using those techniques.(Chen et al. 2013) Figure 8: The width and pulse diameter characteristics of both unfocused and focused transducer. (Perry Sprawls n.d.) 7.2 ADJUSTABLE TRANSMIT FOCUS Transmit focusing happen when the depth of the focal zone is altered by varying the delay times between crystal excitations. (Wright 1997)The scanning of the region of interest is conducted with a depth of focus selected by the operator. After review of the real-time image, a new focal zone may be certain to rescan the same area with dissimilar focusing in the scan plane. The beam is focused to a new depth simply by changing the delay times. The transducers that have the capabilities of this focusing are phased linear arrays. (Kossoff Eng 2000)Electronic phasing of the elements allows variable focusing along the scan line which in turn controls beam width in the plane direction. High resolution images with multiple focal zones throughout the images are also possible using this adjustment delay lines. Multi zone transmit focusing reduces the frame rate, because the data must be composed for all the lines of sight across the array with a set focal zone depth before the lines of sight are repetitive with a different focal zone depth. 7.3 DYNAMIC RECEIVE FOCUS Dynamic focusing is in the receive mode. It does will reduce the effective sampling volume.(Kossoff Eng 2000) Dynamic focusing will operate at all depths. The wave front from the object appears to be in phase for all the crystals resulting in a focused beam from the depth of interest. Beam formation is the delay and sum of strategy. The master synchronizer sends timing messages to the receiver-delay lines to indicate the elapsed time from transmission to reception. The elapsed time determines the delay times for each crystal. The depth for receive focus is always known, and thus receive-delay times are constantly changed to yield continually focused beam at all depths. During acquisition of image data the receive times delays are varied dynamically to sweep the focal zone to each point along the scan line. (Hedrick et al. 2005) 8.0 CONCLUSION In ultrasound, high frequencies provide better quality images, but cannot penetrate through skin and organ deeply. Low frequencies can penetrate deeper, but the image quality is poor. Ultrasound is useful to view part inside of the body. They may also be useful in helping the surgeon when carrying out some types of biopsies. Ultrasound is a one of the safe procedure in imaging department.

Andrea Yates and the Drowning of Her Kids :: Andrea Yates Mental Disorders Murder Essays

Andrea Yates and the Drowning of Her Kids How does a perfectly normal woman, living in a typical suburban neighborhood wind up in jail on charges of murdering her five children? On June20, 2001, Rusty Yates receives a call from his wife Andrea to return home from work. He learns that his wife of eight years has systematically drowned each of his five children in the family bath tub. She is arrested in Texas on charges of capitol murder and is convicted and sentenced to life in prison. Andrea Yates was born in Houston, Texas on July 2, 1964. In high school she was valedictorian, captain of the swim team, and Valedictorian. She graduated from Milby High school in Houston, Texas in 1982. She graduated in 1986 from the University of Texas, school of nursing. For the next eight years she worked at a cancer center for children as a nurse. At age twenty five she met her husband Rusty in the apartment complex where they both lived. Rusty and Andrea married in 1993. During their eight years of marriage they had five children. In 1998 Rusty moved his family into a three hundred and fifty square foot remodeled bus. With four young children in such a cramped space, Andrea began to show signs of mental decline. In June of 1999, Andrea had her first suicide attempt then was hospitalized and diagnosed with a major depression disorder. She was prescribed an antidepressant and released. Hallucinations, self mutilation, and the hearing of voices began. On July twentieth of 1999, Andrea made a second suicide attempt. She put a knife against her throat, and begged to die. She was hospitalized and in a catatonic state for ten days. She was injected with the antipsychotic drug Haladol, and her condition improved. The attending psychiatrist warned them that having further babies might bring on additional psychotic episodes. She was released from the hospital, placed in outpatient care, and prescribed Haladol. Upon the urging of Andrea’s family, Rusty purchased a home for Andrea and the children in a small suburban neighborhood and moved the family out of the cramped bus. Andrea’s condition began to improve to the point that she began to swim again, and socialize with the neighbors. She told Rusty that for the first time she felt encouraged about the future, but would always view their past life on the bus as failure as a mother.

Phonics vs, the Look Say Method

Over the past decades, the decline in the rate of literacy in America has baffled many. At least 20% of high school graduates are functionally illiterate, despite the education they receive in the public school system. As these graduates enter the world reading at an elementary level, they are unable to live a normal life, which leads to poverty and can lead to delinquency and imprisonment. This decline is not only a decline of literacy, but also a decline of independence, ingenuity, and responsibility.The beginning of this decline can be traced back to a certain event in the history of the public school system: the introduction of the look say method in the 1930s. Ever since the look say method, or Whole Word instruction, took the place of phonics, the number of illiterate graduates has grown higher and higher. Evidence proves that the look say method is not sufficient to properly teach students how to read. Phonics is far superior to the look say method of learning to read. First o f all, phonics is better than the look say method of learning to read because phonics has a firmer foundation than the look say method.Phonics is based on rules that the child memorizes; therefore, when he has memorized these rules, he can read almost any word he sees. A small article by the Abeka reading programs shows many rules that are taught in phonics, such as the following: â€Å"When there is one vowel in a word, that vowel usually says its short sound† and â€Å"when there are two vowels in a word, the first vowel says its long sound, and second vowel is silent† (â€Å"Six Easy Steps to Reading,† 1). When the child learns definite rules such as these, he is more likely to apply them because he knows that they will not change.Sebastian Wren writes in his article â€Å"Developing Research-based Resources for the Balanced Reading Teacher,† he tells that â€Å"children are explicitly taught the ‘rules’ about the way words are written an d spelled, and they are taught spelling-sound relationships. After the teacher provides an explicit lesson in a particular Phonics rule, the child is presented with a passage text that contains many words consistent with that rule. This provides the child with an opportunity to apply each Phonics rule on a variety of words in context of the passage.The goal of the Phonics teacher, then, is to instill the children with the Phonics rules and the common spelling-sound relationships, and to teach children to apply this knowledge in sounding-out each word they encounter, making that assumption that comprehension and appreciation will be a natural consequence of accuracy† (Wren, 1). Basically, when the child is taught these rules and then given the opportunity try the rules, he will find that these rules can help him to read with ease. In contrast, the look say method has no definite rules that he can put into practice as he reads.Phonics is better than the look say method because i t has a definite set of rules that the child can apply when he reads. The look say method requires much guessing if the child does not know the word that he is trying to read. Because he has not been taught definite rules like those of the phonics method, he is unsure of how to accomplish the task of reading. In her book The Good School, Peg Tyre tells: â€Å"‘Instead of children being expected to learn individual letters by rote memory, then syllables, and finally words, they were given books with pictures of common objects.Underneath each picture was its simple name. ’ Kids were taught to derive meaning from words by memorizing the look of the words, or looking at the picture and guessing, or reviewing the context and extrapolating, instead of sounding them out† (96). Rather than being taught how to read using rules and hints, the children are taught to read by guessing what the word is based on the context. Samuel L. Blumenfeld explains in his book The New Ill iterates some of what the students are taught: â€Å"He is taught the names of seventeen consonant letters and their sound values only as appear at the beginnings of words.What phonetic value they have in the middle of words is neither considered nor discussed. The letter is taught merely as a phonetic clue to the word—one clue among several taught as word-attack skills. In fact, the child is not encouraged to use a phonetic clue until he has first exhausted context and word-form clues. If these fail him, then he is to try the phonetic clue of the initial-consonant sound† (74). Phonetic rules are not demonstrated clearly, and looking at the context to determine the word and its meaning is encouraged. However, simply guessing what the word is only makes the child unsure of himself.Phonics and its rules are far better to teach than the look say method and its guessing. Secondly, phonics is better than the look say method because it is far easier for the child to comprehe nd, conquer, and enjoy. In an article entitle â€Å"Whole Language vs. Phonics,† Sebastien Wren, Ph. D. says that the look say method is â€Å"nothing more than the rote memorization of every word in the English language† (â€Å"Whole Language vs. Phonics,† 1). The look say method basically requires the student to basically memorize every single English word in existence, an extremely difficult feat for a young person.The article â€Å"Whole Word Versus Phonics† tells that â€Å"only the smartest Chinese can memorize 20,000 of their ideograms, but Whole Word promoters expect you to memorize 50,000 to 10,000 English words. In short, Whole Word expects ordinary people to accomplish a feat that’s only possible with a photographic memory† (â€Å"Whole Word Versus Phonics,† 1). A young student can hardly expect to conquer reading this way. Memorizing that many words is absolutely ludicrous when one could read them if they knew the simple r ules of phonics. Phonics is especially needed with someone who may be slow at learning.Blumenfeld writes it in his book NEA: Trojan Horse in American Education: â€Å"Slow learners in particular found look-say ‘overwhelmingly difficult. ’ That would explain why before look-say was adopted slow learners learned to read without great difficulty via the alphabetic phonics method† (118). The phonics method is far easier than the look say method to understand for any person. Progress with the phonics method is far more rapid than that of the look say method. The article â€Å"Whole Word Versus Phonics says :â€Å"Phonics, it is claimed, can teach almost all children to read by the end of first grade.The reading may be slow and halting at first, but in a few years the child is able to read ordinary books for amusement or education† (â€Å"Whole Word Versus Phonics,† 1). This is vastly more rapid than the look say method. The article continues: â€Å"In fact, few students can memorize even 300 words per year. This difficulty is confirmed all over the Internet by lists of sight words that have third grade students learning simple one-syllable words such as: bring, clean, cut, done, draw, drink, eight, fall, far, full, got, grow, hold, hot, hurt, if, and keep† (â€Å"Whole Word Versus Phonics,† 1).Students learning phonics would have conquered these words in the first grade, if not sooner. The progress of the look say method is significantly slower than that of the phonics method. Phonics is more entertaining for the child, whereas the look say method becomes dull and monotonous. Learning phonics is more interesting for the child because they are able to use the rules themselves and apply it to the words themselves. However, the look say method is very repetitious. Blumenfeld writes the following about his research in his book The New Illiterates: â€Å"Oh is repeated 138 times and see 176.Repetitions of these two words alone must equal the entire wordage of the first Pre-Primer. What a slow, tedious, monotonous way to learn two words! † (43). The look say method is dull and monotonous to the point of being just unnecessary. The children who are taught this method become extremely averse to reading because the way that they were taught is so tedious and uninteresting. Phonics is better than the look say method because it easier for the child to comprehend, conquer, and enjoy.Finally, the phonics method produces a larger number of competent, literate students than that of the look say method. Phonics gives the students a sense of definite understanding and accomplishment that can encourage them to make something of themselves. Because they feel confident, they will want to show the world what they can do. However, the reading students that the look say method produces do not feel as confident. The disappointment that this child will feel because he cannot read is acute.In his book NEA: Trojan Horse in American Education, Samuel L. Blumenfeld cites an article by Dr. Samuel T. Orton: â€Å"Faulty teaching methods may not only prevent the acquisition of academic education by children of average capacity but may also give rise to far reaching damage to their emotional life† (111). The look say method could not only cause the child to be a poor reader but also harm the child’s confidence. However, the phonics method gives the child a desire to use this ability to make a name for himself.Students who cannot read well are less likely to be productive in productive in their living. In her book The Good School: How Smart Parents Get Their Kids the Education They Deserve, Peg Tyre tells of some research on the outcome of learning the look say method: â€Å"Seventy-four percent of struggling third-grade readers still struggle in ninth grade, which in turn makes it hard to graduate from high school. Those who do manage to press on—and who manage to graduate fr om high school—often find that their dreams of succeeding in higher education are frustratingly elusive.It won’t surprise you to know that kids who struggle in reading grow up to be adults who struggle to hold on to steady work—they are more likely to experience periods of prolonged unemployment, require welfare services, and are more likely to end up in jail† (94). Learning the look say method has wrought horrible effects on the lives of many students in terms of their future. Because these students were taught how to read using the look say method and therefore do not read well, they are most likely not going to live productively. Phonics is far better than the look say method of learning to read.Evidence proves that the look say method is not teaching students how to read properly. The public school claims that they teach children how to read exceptionally well; however, if that is the case, these students who graduate should be reading at high levels. But as more and more functionally illiterate students graduate, they find it extremely difficult to live the lives they had always dreamed for themselves because they cannot read well. This inability to read leads to many of the problems that are in society today, such as unemployment, negligence, and dependence on the government.

Literacy Education Essay

Education is provided for all, it is our federal government’s promise that education be accessible to everyone. But what if a student is not able to learn or has difficulty acquiring knowledge? They are then given the opportunity to attend a remedial class so that they can cope up with the lessons. But what if the student is not actually illiterate or in need of remedial classes but only needs a little help in adjusting to the current lesson plan? This is what Mike Rose realized as he worked his way through his own schooling and later on as an educator. During his early education, Mike Rose was not a straight A student nor did he stand out among his peers, his early school life was quite ordinary. In Lives on the Boundary, he recounted the difficulties he encountered as a middle class immigrant family but how education and his encounters with some of his teachers had freed him and enabled him to venture out into the world (Graff, 1994). He eventually graduated with a bachelor’s degree from Loyal University and earned a graduate fellowship with UCLA. Rose argues that students stuck in remedial classes are not necessarily there secondary to lack in intelligence but because of lack of support from a social and economic standpoint. He goes on to question standards used in evaluating intelligence and calls for a change in the standards for a more equalized opportunities in education. He also talks of changes in the way literacy is taught to students who are underprepared. He seeks to develop a new curriculum that can adapt to the needs of the students in remedial classes and that is focus on meaningful composition and critical thinking rather than on grammar and usage. He also seeks changes in the philosophy of education that goes beyond the financial benefit and education gained as measured by the usual tests. Failed Education There are times when a student is not able to learn or fails in class and the usual notion is that the child is lacking in intelligence and is placed in a remedial class in order for them to grasp knowledge. But Rose (1989) argues that â€Å"more often than we admit, a failed education is social more than intellectual in origin† (p. 225). What can Rose mean by this? Essentially Rose talks of the educationally underprepared students, those who are often placed in remedial classes, which was labeled as the ‘sick section’ or ‘hospital section’ (p. 210) which is can already be termed a stigma to those who attend these types of classes. But in his book, Rose (1989) makes one realize that many of these students fail and fall into remedial classes not because of lack of intelligence or lack of skills but mainly because of the lack of understanding of their teachers and the lack of opportunity provided for them due to a variety of reasons not limited to the academic. He explores how these factors including their economic situation and social standings affect the performance and perception of these ‘remedial’ students. He notes that the problem of dwindling academic performance and the statistics that show such problems are misguided and should be reassessed to include a broader perspective. He also notes that the current technique used in measuring intelligence and learning from a student is restricted and misrepresented and should be reevaluated. He argues that the usual approaches used in teaching literacy to students who are underprepared is essentially useless, in terms that the student learns essentially nothing if focus is given to grammar and usage and that this way only ends up in fueling the thought that the student lacks intelligence. He seeks a change in the current curriculum to a more accurate and pervasive one. Learning to Read and Write Learning how to read and write correctly is critical to a student’s success in school and in later life. One of the most excellent forecaster of a child’s success in school is the level where a student progresses in reading and writing, but what if the learning process is inhibited by a variety of factors that includes economic and social ones that prevents a student from learning ‘normally’ as other students who don’t face the same circumstances as them. How can learning then be attained? In Crossing Boundaries, Mike Rose recounts his experiences with a number of remedial students who exhibited low test score results at the beginning but through his help was able to understand what was needed from them to be able pass the test (Rose 1989, p. 219). Looking at the various characters depicted in the book, one quickly realizes that a number of the characters embody the typical sample of youth in the US. These students, coming from a vast and multi-cultural society enveloping a variety of shapes, colors, sizes, ethnicity and culture also typifies the Great American Middle Class. Many of the remedial students share a common trait, which is the problem of not being able to communicate well and usually through no fault of their own. Many of our school’s youth are thrown into the lowest rung of the socio-economic ladder even though they do not belong in such places or the very least be able to crawl out of this rung. Much of their talents and gifts wasted away simply because they weren’t able to commune through reading and writing or was not able to grasp the basics and thereby they are left to fend for themselves. Learning is a social process as Rose points out that there is a need for the teacher to connect with the student in order for learning to be achieved, which he has accounted for in many of his experiences in his own schooling and later on in his teaching of remedial students in inner city LA. Rose suggests that once a teacher learns more about his student, it paves the way for the teacher to fully comprehend writing preferences thereby allowing for a more meaningful exchange between the teacher and the student. As an educator Rose argued that test scores and the usual competencies used to gauge a student’s intelligence are obsolete in this day and age. He notes that problems of the dwindling scholastic performance of today’s youth may not be as bad as it is if reforms in teaching and education are put in place in order to adapt to the needs of the remedial class that dictates an eclectic approach that cultivates the inherent intelligence of this youth that focus on creative thinking rather than focus on the traditional approach that is set on the formalities of language. As an educator and proponent of literacy this author realizes that even as one seeks to impart knowledge and guide students towards being literate, one must also be flexible and adaptable to the environment and the student they promise to teach. One realizes that each individual is different in their own rights and the teacher as a proponent of literacy should learn to embrace that individuality adapting to the needs of the student so that learning can actually take place and that the student will be open to learning. The author through this reading also notes that a teacher as he seeks to impart knowledge to his students must also learn about his students in order to really teach them and enable his students to reach their fullest capacities and this might mean adapting a different set of techniques in teaching and learning to cope with the multifarious student body that encompasses today’s school setting. Conclusion Educating a student is generally academic in nature, you need to be able to teach the student the basics of the language in order for the student to be termed literate. Reading and writing concur with literacy. In a sense that when a student understands the lesson and is able to connect the words together and form a coherent and understandable statement then one can derive that the student is indeed literate. But one has to understand that simply because the student cannot comprehend the connection of various words means that they are illiterate. A variety of factors including poverty, responsibilities outside the school and lack of opportunity often leads a student to fail miserably at school. At the end of this reading the author comprehends the reality that there are a variety of students that encompass the school system and that in this sense the teacher is encouraged to develop creative ways of teaching and stimulate the significance of an educator’s vocation. And part of it is learning how to cope with the different situations of various students and even teachers that hinders learning (Preskill, 1998). This author realized the significance of education and what it means to be educated, also this author notes that as education must change in order to adapt to the gush of societal demands and strains. It can be concluded that there is a need for a guiding principle that encourages the system to embrace the rich mix of language, custom and legend that is America (Rose 1989, p. 238). The reading has prompted this author to be a more sensitive educator, someone who is responsive to the consequence of labeling and a teacher who understands the bond between teacher and student. Works Cited: Graff G (1994) Disliking books at an early age. In Falling into theory: Conflicting views on Reading Literature, ed. David Richter. Boston: Bedford Books Preskill, S (1998) Narratives of teaching and the quest for the second self. Journal of Teacher Education 49(5) pp. 344-357. Rose, M (1989) Chapter 8: Crossing Boundaries. In Lives on the Boundary pp. 205-238. New York: Penguin Books.

Bell Hook’s “Keeping Close to Home: Class and Education” Essay

In â€Å"Keeping Close to Home: Class and education†, a chapter excerpted from Talking back (1989) by Bell Hook’s, suggests that moving on with life by attending college influences individuals to hide or change the values they were raised with. She argues that people should never forget there family background or their past just because they change environments. From her perceptions of some of the students at Stanford, she also states that even the â€Å"lower class† people have beliefs and values too and that it has nothing to do with what social class a person is classified as. Hooks aims her beliefs towards the lower working class people. Because hooks feels strongly about her belief, she argues that a university should help students maintain the connection with their values, so that people of different communities will feel neither inferior nor superior to others but equal. Hooks demonstrates her knowledge of values by relating her experience at Stanford where she met many privileged whites who had values that contradicted her own. For example, many of the white students appeared to lack respect for their parents. However, hook’s parents always taught her to show them respect. Hooks even says in her essay, â€Å"I was profoundly shocked and disturbed when peers would talk about their parents without respect, or would even say that they hated their parents† (Hooks, page 51). Also, everyone looked down upon the working-class when that was the class from which she came. Hooks states, â€Å"I talked to no one about the sources of my shame, how it hurt me to witness the contempt shown the brown-skinned, Filipina maids who cleaned our rooms† (Hooks, page 50). Hooks felt hurt because her dad was a janitor. That was why it was so hard for her to look down on the working-class. Because Stanford even accepted her into their institution, hooks felt as though she needed to act privileged. When she refused, the university and its students considered her rebellious; however, if she had not refused, she would have been ignoring and forgetting the values that she had learned from her parents. The way Hooks pulls in her readers is by inspiring the audience and appealing to its emotions and values, hooks relates an example of the hard times in her relationship with her parents before she went to Stanford. In the example, she describes how her parents were reluctant to allow her to go  because they felt that a closer college also had a good education to offer. Hooks also expresses how she became upset with her parents and how her mama felt as though bell hooks lacked appreciation for her. Hook’s mama says to her, â€Å"Your childhood could not have been that bad. You were fed and clothed. You did not have to do without – that’s more than a lot of folks have and I just can’t stand the way y’all go on† (Hooks, page 48). Later, when bell hooks attends Stanford and notices how students constantly feel anger and resentment towards their parents, she remembers that her parents raised her to show them respect. â€Å"While I often needed more money, I never needed a new set of beliefs and values† (Hooks, page 51). Then, she realizes how important it was to maintain the connection with her values instead of replacing them with others’ values. Hooks definitely expresses her professional views throughout the essay. Her views are obviously professional because she is a college graduate and has a good education background. However, when she relies heavily on her views based on her experience at Stanford, she presents her views as being convincing by showing her understanding of pressure and values from that experience. Her experience establishes common ground with the audience and proves that she is familiar about the pressures at a university. Hooks develops common ground with those in the audience who might be or have been in a university. Because people generally trust those who appear to know their topic very well, she effectively appeals to her audience. Bell Hook’s proves to her readers the true importance of family values and their background throughout her writing. â€Å"Communication between black folks from various experiences of material privilege was much easier when we were all in segregated communities sharing common experiences in relation to social institutions. Without this grounding, we must work to maintain ties, connection† (hooks, page 58). As hooks hints, maintaining ties may not be easy, but it is definitely possible. Hooks establishes common ground with people who have these questions, and she gives the answer in her experience of hard work. Having worked hard on handling harsh criticism and pressure without losing ties with her background, bell hooks remained strong and represented her family values that she was raised with, through her actions.

Computer Information System Essay Example | Topics and Well Written Essays - 750 words

Computer Information System - Essay Example Organizations can't survive with working in international markets with out the help of databases and computers. In an environment where competition is tough they need to carry on communications with the help of computers and keep records on databases. As more and more people turn towards environment friendly products due to awareness, organizations are compelled to turn their attention towards product of the kind that are environment friendly. Organizations got to know about this by the help of databases that showed these trends according to the records. The most important use of databases in business is to keep a track record of history about the business. This not only helps in formulating strategies by studying the past trends but also helps executives in making important decisions that are related to the organizations. A database keeps the record in relevance to its dependency and gives results that are used to deduce conclusion as to why and how something happened. For example a drop in sales due to the packing of a product might be missed by a manager, but the database can easily point it out by showing that the drop in sales started as soon as the packaging of the product was changed. As I mentioned above the reasons for using databases to conduct day-to-day operations of a business, the same case is in my organization. We use databases in order to have an edge over our competitors, to become reputable in our sector of the business and to earn profits. Reasons apart from these are also related to the implementation of databases, these include satisfying the customers to the maximum in order to enhance the business operations and to keep a track of the customer so as to study the trend of his or her behavior that helps us in giving the customers what they really want. Our organization uses the one of the most successful database application, which is easy to implement and user friendly for the employees. The name of the database application is Oracle. This software is being used widely by organizations all over the world to help in running successful business. The main function of this database application is to enable the workers here to store, change and manipul ate data in the database using queries. The database application gives us the added advantage of comparing data and suggesting future trends, which helps the organization in formulating perfect strategies. The users are first trained to handle the database though its easy but our firm makes sure that all the people interacting with the database through the database appl