Palazzo Art History Essay

Context Few windows overlook the inner courtyard (â€Å"cortile†); the colonnaded walls are decorated on all sides by deep niches and blind windows, and the intervening surfaces are spattered by ‘spezzato’ (broken and blemished plaster) giving life and depth to the surfaces. Function pleasure palace, or Villa Suburbana Description terms four exterior faà §ades have flat pilasters against rusticated walls Intent pleasure palace, or Villa Suburbana Palazzo del Te or Palazzo Te is a palace in the suburbs of Mantua, Italy. It is a fine example of the mannerist style of architecture, the acknowledged masterpiece of Giulio Romano. The official name, and by far the most common name in Italian, is Palazzo Te, but this may be a relatively recent usage; Vasari calls it the â€Å"Palazzo del T† (pronounced as â€Å"Te†), and English-speaking writers, especially art historians, continue to call it the Palazzo del Te. In Italian this now suggests use for tea-drinking, which may account for the divergence in usage. HideDescription Palazzo del Te is a square building, constructed 1524-1534 for Federico II Gonzaga, Marquess of Mantua. He decided in 1524 to build a pleasure palace, or Villa Suburbana. The site chosen was that of the family’s stables at Isola del Te on the fringe of the marshes just outside Mantua’s city walls. The architect commissioned was Giulio Romano, a pupil of Raphael. The shell of the palazzo was erected within 18 months. It is basically a square house built around a cloistered courtyard. A formal garden complemented the house. This was enclosed by colonnaded outbuildings terminated by a semi-circular colonnade known as the ‘Esedra’. Like the Villa Farnesina in Rome, the suburban location allowed for a mixing of both Palace and Villa architecture. The four exterior faà §ades have flat pilasters against rusticated walls, the fenestration indicating that the piano nobile is on the ground floor with a secondary floor above. The East faà §ade differs from the other three by having Palladian motifs on its pilaster and an open loggia at its centre rather than an arch to the courtyard. The facades are not as symmetrical as they appear, and the spans between the columns are irregular. The centre of the North and South facades are pierced by two-storey arches without portico or pediment, simply a covered way leading to the interior courtyard. Few windows overlook the inner courtyard (â€Å"cortile†); the colonnaded walls are decorated on all sides by deep niches and blind windows, and the intervening surfaces are spattered by ‘spezzato’ (broken and blemished plaster) giving life and depth to the surfaces. Once the shell of the building was completed, for ten years a team of plasterers, carvers and fresco painters laboured, until barely a surface in any of the loggias or salons remained undecorated. Under Giulio Romano’s direction, local decorative painters such as Benedetto Pagni and Rinaldo Mantovano worked extensively on the frescos. These frescoes remain today and are the most remarkable feature of the Palazzo. The subjects range from Olympian banquets in the Sala di Psiche and stylised horses in the Sala dei Cavalli to the most unusual of all — giants and grotesques wreaking havoc, fury and ruin around the walls of the Sala dei Giganti. Mannerism’s most famous fresco: Giulio Romano’s illusionism invents a dome overhead and dissolves the room’s architecture in the Fall of the Giants. These magnificent rooms, once furnished to complement the ducal court of the Gonzaga family, saw many of the most illustrious figures of their era entertained such as the Emperor Charles V, who, when visiting in 1530, elevated his host Federico II of Gonzaga from Marquess to Duke of Mantua. One of the most evocative parts of the lost era of the palazzo is the Casino della Grotta, a small suite of intimate rooms arranged around a grotto and loggetta (covered balcony) where courtiers once bathed in the small cascade that splashed over the pebbles and shells encrusted in the floor and walls. In 1630 Mantua and the palace were sacked by invading forces, the remaining population fell victim to one of the worst plagues in history. The Palazzo was looted from top to bottom and remained an empty shell: nymphs, god, goddesses and giants remain on the walls of the empty echoing rooms. Part of the Palazzo today houses the Museo Civico del Palazzo Te, endowed by the publisher Arnoldo Mondadori. It contains a collection of Mesopotamian art.

Math and Running a Business Essay

I Know I have been to many towns in my life and noticed people trying to make a living at street vendors. There are many street vendors in many cities across the US as well as other countries such as Chicago, New York, and Cancun Mexico just to name a few. I have never had or thought to ever spoke to a vendor about business. â€Å"No matter where they live or what they sell they all talk about business just like any CEO or large company Executive would† ( Charan, 2001, P 1). They are all out to make a profit. They all need to find a way to make sure the product sells and quickly so a profit can be made. So a vendor will start his day with quality and quantity, he needs to make sure he will not have too much inventory at the end of the day so he may purchase more product for the next day. Say something like fresh fruits or vegetables. â€Å"The fresh products are placed in the front (retailers call this merchandising)† (Charan, 2001, P 23). Any vendor needs to watch their competition and look to see what their product is selling for. This will happen every day so as the vendor is watching he may also have to cut his prices so the value would increase for the customer. The next day and the day after will go the same way it’s all about how to make a profit. Being a one-person business may seem simple, it’s not there are many decisions that need to be made. Every business is the same one way or another they need to make money to survive. Math is an essential asset in the business world, without math no business would be able to operate. The business world revolves around math, from profit and loss statements, bookkeeping, taxes and employees’ salaries. Formulas and equations are used to determine how much product one might need. For example a vendor will start his day with quality and quantity. He needs to make sure he will not have too much inventory at the end of the day so he may purchase more products for the next day. Say something like fresh fruits or vegetables. â€Å"The fresh products are placed in the front (retailers call this merchandising)† (Charan, 2001, P 23). Any vendor needs to watch their competition and look to see what their product is selling for. This will happen every day so as the vendor is watching he may also have to cut his prices so the value would increase for the customer. The next day and the day after will go the same way it’s all about how to make a profit. Being a one-person business may seem simple, it’s not there are many decisions that need to be made. Every business is the same one way or another they need to make money to survive. â€Å"Business ownership requires more than skill in creating a product or talent at providing a service. Overseeing the finances of your company is the key to survival and success. Understanding basic business math is necessary for profitable operations and accurate record keeping. Knowing how to add, subtract, multiply, divide, round and use percentages and fractions is the minimum you need to price your product and meet your budget. If math is not your strength, partner with someone who can take over that role or hire a trusted employee to help your operation stay in the black and grow responsibly†. (Deeb, 2012, WS). Whether you are a sole proprietor, small business owner or corporation location is a big concern. Location shows us we need to do the math. Will I have enough customers to make this business work? Will my product sell? Am I going to make a profit? What are my expenses going to be? I have learned a lot about being a business owner from reading â€Å"What the CEO wants you to know† (Charan, 2001, NP). I find it very interesting that weather you are a street vendor, a sole proprietor, or a CEO of a large corporation it all comes down to one thing. â€Å"Show me the money† everyone in business for themselves or corporation needs to have the income to survive. I have learned the basic building blocks of a business and the hard work it takes to be able to run a business. Not everyone will succeed in the business world, but if you prove dedication and hard work dreams of being a sole business owner can come true. There are so many steps to follow to be a successful business man. Those steps are called the business acumen which include; cash generation, return on assets, making your margin meaningful, making velocity meaningful, growth and going in the right direction. You also need to make sure you have customers, and be able to know your customers. â€Å"Wealth is more than making money† (Charan, 2001, P 77 C 5). â€Å"The best business men know and understand that money making and wealth creation are linked through what is known as the price earnings multiply† (Charan, 2001, P77). P–E multiple is a number and it represents expectations about a company’s current and future money. Everyone in business for themselves has one goal and that is at the end of the day they need to deliver and make a profit. I like the way that â€Å"Ram Charon† uses in the book as he is teaching a class. â€Å"He asked the question Think of someone you consider being good with people? The students always come up with phrases like outgoing, enthusiastic, personality, or well liked. Personality alone is not what makes a company deliver. It takes knowledge and insight into how an organization really works†. (Charan, 2001, P94). I use that a lot every day in my own job as I work with students helping them build their resumes, talking about what they want to do after they graduate, and how to help them with interview skills. I coach each student just like any business man would coach their staff or team. Team + knowledge = success. Building you own company is the big picture; you need to know how to be a leader, and to stay focused. With the right tools and determination anyone can be a business owner. There are steps to starting up a business, first you need to write a business plan to form goals and objectives, register your business and file a (DBA), obtain a federal Identification number and satisfy business licensing requirements. The easy part but still very important part starts as to opening a bank account, purchasing insurance, establish a business presence, and in today’s day and age establish a website. Getting you name out to the community is the most important part without customers you will fail as a business owner. Advertising yourself is the key to a successful career. A business needs to advertise in the community join the chamber of commerce, flyers and the local church. Research is needed identify where to get help, smart business owners know where and when to seek advice from other sources. Identify accountants in the area who may be able to assist you with specific questions about a startup business. The question is answered with much difficulty. One could easily argue that in order to be good at business you simply need to have a good mind for management, decisions, and people skills. However, math is a big part of business and while you can always rely on other people to take care of it would you really want to? Only you can decide whether or not you feel math is important for you. Decide what to do, despite the clutter of day-to-day business and the complexity of the real world. Many people spend more than a hundred thousand dollars on an MBA without learning to pull these pieces of the puzzle together. Many others lack a formal business education and feel shut out from the executive suite. What the CEO Wants You to Know takes the mystery out of business and shows the secrets of success. What the CEO Wants You to Know by Ram Charan – CNET Download.com Building you own company is the big picture; you need to know how to be a leader, and to stay focused. With the right tools and determination anyone can be a business owner. Starting a new business can be fun and very rewarding at the same time. You become your own boss, and eventually, you might even be able to hire your own employees. Everything would depend on how successful your business is in making profits. So the next time you see a street vendor you might want to take a moment and talk to that vendor about his or her business. References: Carol Deeb. (2012). importance-basic-math-business-41097.html. In The importance of basic math in business. Retrieved October 13, 2012 from http://smallbusiness.chron.com/ Ram Charan (2001). WHAT THE CEO WANTS YOU TO KNOW Copyright  © 2001Ram Charan Designed and developed by FSB Associates What the CEO Wants You to Know by Ram Charan – CNET Download.com

Why company should start saving on electricity

Why company should start saving on electricity Nowadays, electricity is a common utilities used everywhere especially on every company. There is numerous ways to save electricity especially on the company premise. Saving on electricity will give many good factors also beside that some negative factors. Paying bills will be more less compare to the previous as of result of the electricity saving. However, the electricity company will get impact for their annual profit because the revenue will be decreasing as a result of the less amount electricity bills by some company.Every company also will be able to minimize the maintenance cost from the electricity saving. This shows by fewer Jobs done by electrical devices such as air conditioner, office lamp and others. As an example, the company will do servicing or replacing filters Inside air conditioner at the longer gap time compare to the previous. On the other hand, the maintenance servicing company will get less work also less revenue because of the action. The company also will be gain higher profit as a result of the electricity saving.Generally, the electricity cost is among major cost of every company operations yearly. In addition, company will be able to pay more bonus and Increment to their respective staff. Unfortunately, the motivation for some staff will be decrease because of the easily company to pay high bonus and increment to their staff. Moreover, at the end of every year they Just wait for company to pay them bonus without them to produce higher productivity. Name: – Mood January Bin Bad Jaws sol 1630 Date: – 04/09/2014

Business Report Essay Example | Topics and Well Written Essays - 1500 words - 1

Business Report - Essay Example The paper begins with an introduction of technological trends adopted by various renowned supermarket brands. Self-service checkouts have been selected as the centre of discussion. Next, a number of influences of self-service checkouts on labor need and customer satisfaction gives an insight of the importance of this system. In addition, a mixed difference opinion by several customers relating to the usage of self-service system has been given. The research paper concludes with presenting a few implications that retail businesses can imply to enhance their operations and build the customer loyalty that represents the success of their business. These systems are not adopted by businesses to reduce the costs but to enhance their customer relationships by providing easy shopping experience. Introduction To be waiting in the checkout line is one frustrating fact of shopping; however, people are now adopting offline shopping with the induction of self-service checkouts, which allow them t o evaluate their products and scan for billing. Technology has played a vital role in enhancing purchase and sales. The process has been improved further with regard to fulfilling purchase orders before time and making quicker sales in fewer periods. The food retail market is also benefiting with this technology to make the service easier for its customers who avoid spending time on long checkout queues. According to a survey conducted by Supermarket News reports, food retail sector has adopted latest technology to enhance its customer preferences by a greater margin than any other industry in this world. Consumers believe that this industry most implements technology for better customer experiences and introduces new ways and techniques to enhance their services quickly. The largest supermarkets of USA such as Wal-mart and Target have been working extensively to improve the customer experience of their supermarkets and they have successfully introduced technology as a part of their establishment to this day. Wal-mart is one renowned retail brand that adopted self-service checkouts for their stores. Customers begin to deal with the checkout process more efficiently by doing the job themselves. The response on this adoption of technology was positive and many customers were relieved of wasting time at long checkouts. According to NCR, Kmart introduced self-service checkouts with the installation of about five thousand systems at its thirteen hundred stores in year 2011. These systems managed to make sales for Kmart up to 22 percent per year, which achieved a close target for their sales (Bird, 2012, pg. 1-3). Supermarket Guru Phil Lempert proposes that supermarkets must cater to their consumer’s preferences since grocery shopping is not what they like to do the most. Particularly, 53% of consumers have been reported to avoid grocery shopping while 14% dislike grocery shopping due to the processes at retails. Knowing the preferences of customers is the ke y to introduce technology that can help bolster the retail systems. Trends that need to be adopted by retails must focus on this perspective and bring innovations to improve the way customer shops. A customer needs to have full information of what he is going to buy therefore trends must be adopted in briefing

Critique and conclusion of context & rationale paper Essay - 1

Critique and conclusion of context & rationale paper - Essay Example It is imperative to keep in mind that effective utilisation of water is the key to reduce droughts and floods at the same time. What comes to the rescue is effective design of methods that cater to the immediate requirement of a particular region. One of the best examples is the use of LifeStraw as a water purification method. â€Å"Lifestraw was created by Danish inventor Torben Vestergaard Feandsen. The product could be a lifesaver† (Fridell 58). It is nothing but a tube that one can use to suck water. The water gets purified when it passes through the levels of filtration. This kind of wonderful design is so portable and convenient to use that people do not actually have to set up any complex infrastructure for the same. Thomas Dickson in his book ‘Dansk Design’ has described the implications of LifeStraw on the formidable task of preventing water borne diseases. He says that this product helps in preventing diseases that include typhoid and cholera which result in the deaths of millions every year. Dickson has also presented an interesting point about the lifespan of the product. â€Å"The lifespan of one straw is about 700 litres of water, so with a consumption of two litres a day, the straw can last about a year† (Dickson 550). drained without even considering a reuse plan. Considering the damaging impact that a country can face due to a shortage of water, it becomes imperative to understand the importance of saving every drop of water that can be saved. And in doing so, it is an interesting fact to notice the diversities in different regions. If some places need to conserve water due to less rainfall, some have to do that to prevent water loss. Over the years, several designs have evolved which are tailor made for the particular environment. ‘Raincatch’ is one such example that serves as an easy water harvesting method. It resembles a raincoat with an enhanced

Intelligent Exploitation Case Study Example | Topics and Well Written Essays - 1500 words

Intelligent Exploitation - Case Study Example The major business challenge that Hazendal encounters is in the effective management of its complex wine production operations which includes scheduling the harvest of grapes, process management of wine production and marketing management of the final product. In spite of the huge volume of sales undertaken by Hazendal, the current data and information management systems in the organization is very primitive. It consisted of distributed databases of operations, non-inclusion of IT based management for variety of activities like grape allocation, sales data that includes the information on product, customer and region/country. At the same time, the sales invoice was issued separately using professional accounting software. Thus the fragmented style of information management led to high levels of operational inefficiency, extended delays in information transmission and inconsistency in sales and inventory reports. Besides, the company constantly conducts extensive outdoor customer retention and relationship building programs, which was very essential for the preparation of effective marketing plan. Thus to integrate its operation and to have increased efficiency and integrated operations across all departments, Hazendal Management decided t o implement a custom designed information management software. ... The essay presented here reviews two separate project phases in connection with the information management project at Hazendal. Phase I is related to the design and implementation of the vineyards management system for Hazendal and the Phase II draws the attention towards the barriers to its intelligent exploitation. Intelligent Exploitation Theory: Frameworks and Literature Review The term "Intelligent Exploitation" is coined to explain the inadequacies observed in extracting the full potential of information technology investments that have been made in the organizations (Holtham, 2008). It is observed that huge investments made by the organizations have not resulted in a significant improvement on their business or organizational management practices (Clemons et al, 1990). Also, all the earlier initiatives made across the world to improve and upgrade the technology didn't place the knowledge and information in the centre stage of all the activities (Brynjolfsson, 1991). Thus the advantages that the organizations could claim to possess towards the preparation of their growth strategies were also very insignificant. Implementations of IT tools have helped the organizations to create rich repositories of in-house data, which are not properly used for their own strategic advantage (Davern and Kauffman, 2000). In the present day circumstances the organizations n eed to be elevated to the status of creators of knowledge and thus transforming the organizations as a learning system (Dos Santos et al, 2000). But, contrary to the expectations IT investments were not able to justify the creation of specific strength within the organization to address the objectives of equipping the group to grow as

Human-Resource Management Interview Assignment Example | Topics and Well Written Essays - 1500 words - 2

Human-Resource Management Interview - Assignment Example   Rao (2009) defines a group as a team of members who influence one another towards the accomplishment of organizational objectives. A group comprises of a smaller number of people equipped with complementary skills and committed to the common purpose, performance goals, and the approaches that they hold themselves mutually accountable (Chiarini, 2012). Groups are highly effective in the marketing department, just as they are in other departments of organizations. The first step in understanding the functionality of groups in human-resource management requires interviewing a person who holds a leadership position in an organization, especially in the marketing department. The Interviewee The name of the person interviewed is Harrison. Harrison is an overall marketing manager of the leading banking organization in Europe. Harrison holds a Master of Business Administration from Harvard University. The company hired Harrison in the year 2003; he has ten years experience in the company , but fifteen years in the marketing department.  Ã‚  Harrison’s Experience with Utilizing Groups Harrison has used groups two times during his time as a marketing manager. Harrison was first involved in developing a marketing group, where he headed the formation process. The stages of team development that Harrison oversaw included forming, storming, norming and performing. Forming involved orienting and acquainting with the team members, which was characterized by uncertainties and stress (Chiarini, 2012). The primary role of Harrison in this stage was to recognize that team members were struggling to adjust to their new functions and the environment. Harrison had to remain tolerant of lengthy interactions probing team specifics, facilitating role clarity and emphasizing the need for customer focus. The stage of storming involved encouraging open discussion, developing interpersonal competence and urging group members to arrive at agreements that will help the group to ac hieve its objectives. Norming was another critical stage where Harrison was involved in encouraging the group towards developing team norms and values, and the process of determining unacceptable behaviors that are significant for the future productivity of the organization (Rao, 2009). The last stage of group development was performed, which involved recognizing the accomplishments of the group and the desired behavior of the team to ensure sustainability and continuance of the team for an unforeseeable future. The second time that Harrison involved himself with groups was when hired to evaluate group performance.  Ã‚  

Impact of Employee Participation in Decision Making on Job Research Proposal

Impact of Employee Participation in Decision Making on Job Satisfaction - Research Proposal Example to these public enterprises to comply the governance code by ensuring that these enterprises are directed and managed at board and management level in a fair and transparent manner. The Corporate Governance Code encourages these enterprises to create value through innovation and development, implement effective control systems and increase accountability and transparency. The general public has a very high expectation for the services rendered by these enterprises. Therefore, these enterprises should give special emphasis on maintaining quality in their services and delivering the services on timely basis. Failure to provide the services up to the expectations of the public would hinder their trust and confidence on these enterprises. For the Maldives public enterprises to survive and to sustain in this turbulent and bombarded economic and business environment, collective and joint efforts of management and employees are vitally important. The participation of employees in organizational decision making in these enterprises and the incorporation of employees opinions and suggestions in formulating company policies and strategies are paramount important to achieve the competitive advantage over the competitors. Participative decision making in these enterprises would enhance job satisfaction thereby ultimately achieving higher organizational performance. When employees are given some degree of autonomy in their work, they will design their work such in a way that it will produce the best result, mutually benefitting the enterprises and the employees. Enterprises are benefitted by achieving higher productivity in employees’ work while employees are benefitted by achieving job satisfaction. Further, employees’ will feel that they are part of the enterprises and will have a sense of belongingness to the enterprises. This will result the retaining of skilled employees due to the employees job satisfaction and establishment of quality work life in these

Not needed Essay Example | Topics and Well Written Essays - 2000 words

Not needed - Essay Example I played a lot of field games there too. Did everyone love sports when you were a child and supported it? We did! My brother, my friends and I loved sports; we wanted to play even when the army was firing guns and dropping bombs! But, sadly, the grownups were dead against it of course. Now, that I have children I understand why, but then I loathed them. They did not let us play outside for long, especially during the Black September period. So, the schools in Jordan did not support sports that well? No, the times were not right. My school did though. We had these sporting events where we ran, jumped and played our hearts out to win a copy of the Holy Quran or get a new water bottle and sweets. What sports were you taught at school? Besides physical education, doing exercises and all, we were allowed to sign up for private sports like volleyball, basketball etc. My father paid extra for all of us to make sure we get enough of sports and recreation, so we had access to school supplies of balls and I remember even lying to my parents to stay back after school and practice with friends. Did you want to pursue sports and if yes, were you supported? I knew I was good, my family knew it too but getting into a national team would not have been easy. I did get a lot of time to play and practice but I was never encouraged to take it up as a career. But, Jordan had a National Football Team, why did you not try out? Yes, before I was born the team was good; I have heard my father say so. But then they never qualified for any league cups for the next 3 or 4 decades. So, no one really took the team seriously. Well of course now they play much better, not like Brazil or Argentina, but much better than what they played in the... However, after this low period Jordan faced an â€Å"oil-boom† and the country progressed rapidly. Jordan witnessed rapid growth in a number of sectors both private and public. Everything seemed to get better. During this time, Wameed was in his teens and he was really athletic. He would often accompany his father to the Jordan Homenetnum sporting club. Most of the members were Jordanians while some were Armenian. Wameed and his brothers often played at the club and Wameed was particularly noticed because of his athletic built and good play. Eventually he was absorbed into the club’s soccer team. Wameed played a number of tournaments and represented the team a number of times. His family was really proud of him, especially his father. Wameed recalls how much he loved football. At first he would listen to the radios about soccer leagues around the world, and he would jump up every time a goal was made. At first he was not very sure of the teams and did not support either, soon he learnt about different teams and picked out his favorite ones. However, very soon when things returned to normal his family bought a television. Wameed would spend a lot of time watching sports, no matter he understood them or not. Many of the sports were new to him, since the official rules of games such tennis, badminton etc was not known to him, yet he enjoyed each and every single second of watching. He, also remembers, how he would often sneak in his Palestinian friends, who had never seen a television in their life and watched sports with them. Wameed was specially hooked to the television when he saw soccer matches in the television. He carefully watched each and every move of the players and tried to copy them. He practiced them in his room and tried out the moves when he was playing outside.

Diffraction and Interference Essay Example for Free

Diffraction and Interference Essay Purpose: The aim of doing this experiment was to examine diffraction and interference effects of light passing through various apertures, and use the diffraction patterns obtained by single and double slit apertures to find the wavelength of the light source used. Theory: We know that light can be described by two theories, namely the particle theory and the wave theory of light, each having its own experimental proofs. In this experiment, we examine the interference and diffraction phenomena of light, both of which can be described by the wave theory of light. While interference is just the superposition of waves, diffraction is also any deviation from geometrical optics that results from the obstruction of a wavefront of light. In other words, diffraction is considering the double-slit experiment by taking into account the width of the slit openings, too. Another way of distinguishing between interference and diffraction is to consider the interfering beams in diffraction phenomena as originating from a continuous distribution of sources, whereas the interfering beams in interference phenomena as originating from a discrete number of sources. This way of treatment of interference and diffraction is a result of Huygens’ principle which states that every point of a given wavefront of light can be considered a source of secondary spherical wavelets. Hence, superposition occurs between these secondary waves emitted from different parts of the wavefront, taking into account both their amplitudes and phases. Diffraction effects can also be classified according to the mathematical approximations used in calculations. In the case of the light source and the observation screen being very far from the slit, relative to the slit width, the incident and diffracted waves are assumed to be plane and the diffraction type is called Fraunhofer, or far-field diffraction. In this case, as the viewing screen is moved relative to the aperture, the size of the diffraction pattern changes, but not the shape. We are going to use this kind of approximation in this experiment. We should keep in mind that the Huygens’ principle used to find the diffraction relations is itself an approximation. When calculating the single-slit Fraunhofer diffraction a rectangular aperture with a length much larger than its width is considered. In this case the intensity of the light reaching the screen at point P, at an angle ÃŽ ¸ is given by: Is=I0(sin2ÃŽ ±ÃŽ ±2) where ÃŽ ±=12kasinÃŽ ¸=Ï€asinÃŽ ¸ÃŽ » In the above relations I0 is the intensity at the middle of the central maxima and a is the slit width. Hence, by taking the limit as ï„Æ'→0, we observe that this pattern attains its maximum at ÃŽ ¸=0. Similarly, equating ï„Æ'=mÏ€, we obtain the minima of the pattern and we get the following relation for this case: nÃŽ »=asinÃŽ ¸ where n=1,2,3,†¦ For small angles we can make the sinÃŽ ¸=tanÃŽ ¸ approximation and, calling L the distance between the slit and the screen, we can get y=LsinÃŽ ¸, where y is the distance from the central maximum to the observation point. For this case, we conclude that on the screen, the irradiance is a maximum at ÃŽ ¸=0, hence y=0, and it drops to zero at values of y such that y=ÃŽ »La . Therefore, we can find ÃŽ » using this relation. (Here, y is the average distance between adjacent minima). When we regard the double-slit diffraction we see that we have to do with two different terms, one of which belongs to the interference pattern, and the other to the diffraction pattern. If we ignore the effect of the slit widths, we get the intensity of the pattern given by only the interference term as I=4I0cos2ÃŽ ², where ÃŽ ²=(Ï€bÃŽ »)sinÃŽ ¸. Here, ÃŽ ¸ is the angle of observation and b is the slit separation. Nevertheless, since the intensity from a single slit depends on the angle ÃŽ ¸ through diffraction, we should take into account the diffraction pattern, too. Now, the intensity is given by: I=4I0(sin2ÃŽ ±ÃŽ ±2)cos2ÃŽ ² In this case ï„Æ' is again ÃŽ ±=12kasinÃŽ ¸=Ï€asinÃŽ ¸ÃŽ ». Hence, we conclude that in double slit diffraction the intensity is the product of the interference and diffraction patterns. By analyzing the intensity relation, we observe that an interference minimum occurs whenever ÃŽ ²=(n+1/2)Ï€ for n=0,1,2,3,†¦, and an interference maxima occurs whenever ÃŽ ²=nÏ€, again for n=0,1,2,†¦ Using the approximation sinÃŽ ¸=tanÃŽ ¸, we obtain y=LsinÃŽ ¸, and y=ÃŽ »Lb, where y is the average distance between either adjacent maxima or minima. Data and Results: Part A: Single Slit Pattern| A| B| C| Width of the slit, a| 410-5m| 810-5m| 1610-5m| Distance slit-screen, L| 1m| 1m| 1m| Average dist btw minima, y| 1.67 cm| 0.75 cm| 0.45 cm| ÃŽ »=ay/L| 668 nm| 600 nm| 720 nm| Error ∆y on y| 0.08173 cm| 0.138 cm| 0.0548 cm| Error ∆Î » on ÃŽ »=a∆y/L| 32.7 nm| 110 nm| 87.7 nm| ÃŽ »=ÃŽ »Ã‚ ±Ã¢Ë†â€ ÃŽ »| 635.5 nm| 710 nm| 632.3 nm| | y1| y2| y3| y4| y5| y6| A| 1.8| 1.6| 1.7| 1.7| 1.6| 1.6| B| 0.5| 0.8| 0.8| 0.8| 0.9| 0.7| C| 0.5| 0.5| 0.5| 0.4| 0.4| 0.4| The error on y is found using the relation below: ∆y=i=1N(yi-y)N-1 Part B: Double Slit Pattern| D| E| F| Width of the slit, a| 810-5m| 810-5m| 410-5m| Slit separation, b| 510-4m| 2.510-4m| 2.510-4m| Distance slit-screen, L| 1m| 1m| 1m| Average dist btw minima, y| 0.00160 m| 0.00300 m| 0.00155 m| ÃŽ »=by/L| 800 nm| 750 nm| 387.5 nm| Error ∆y on y| 0.000342m| 0.000524m| 0.000342m| Error ∆Î » on ÃŽ »=b∆y/L| 171 nm| 131 nm| 85.5 nm| ÃŽ »=ÃŽ »Ã‚ ±Ã¢Ë†â€ ÃŽ »| 629 nm| 619 nm| 473 nm| y| D| E| F| 1| 0.138| 0.110| 0.053| 2| 0.141| 0.106| 0.051| 3| 0.143| 0.101| 0.048| 4| 0.146| 0.095| 0.045| 5| 0.148| 0.090| 0.043| 6| 0.151| 0.086| 0.040| 7| 0.154| | 0.038| 8| 0.156| | 0.035| 9| | | 0.033| We calculated the difference between each successive data to obtain the displacement. Then, we multiplied each displacement value with a factor of (21.5/34.5) because the scale of the linear translator and the interface were not equal. Having done this we calculated the average distance. The error on y is found again by using the relation ∆y=i=1N(yi-y)N-1 Discussion and Conclusion: In part A we considered interference and diffraction pattern of a single slit opening for three different slits. We measured the distance between the source and the slit to be 1m and we used the relations found in the theory part in order to find the wavelength of the light source used. We found the average distance between minima to be 1.67 cm for slit A, 0.75 cm for slit B and 0.45 cm for slit C. Hence, we found the wavelength of the light source to have values of 668 nm for slit A, 600nm for slit B and 720nm for slit C. However, after calculating the error in the average distance and using this error, the wavelengths turned out to be 635.5nm for slit A, 710nm for slit B and 632.3nm for slit C. We know that theoretically the wavelength is expected to be 650 ±10nm. Our experimental values, despite the fact they are close to, do not fit totally to the expected theoretical ones. Hence, we argue that any discrepancy in the values found is a result of the imprecise equipment used, especially the light sensor. Furthermore, we claim that these discrepancies are also a result of the fact that we had to move the linear translator with our hand slowly enough so that the detector could detect the intensity peak and the other maxima. Hence, it is very much likely that we could not carry this process out precisely enough as it is required in order to have correct data, since we are human beings and it is impossible for us to achieve such a thing. We also think that the light coming from the surrounding might have had a negative effect on our results since the room where the experiment was carried out was not evacuated well enough. Moreover, we point out that the relations between wavelength, distance between minima and slit width used to find the wavelength and the Huygens’ principle itself are all approximations, since as it was stated in the theory part, we u sed far field mathematical approximations in order to obtain these relations. In part B, we used a double slit opening in order to observe the interference and diffraction pattern. In this case both the slit width and the slit separation have an effect when finding the intensity at a certain point. However, in the relations used to find the wavelength we considered only the slit separation b. In this part, after calculating the error in displacement and using this in ÃŽ », we found the wavelength values to be of 629nm for slit D, 619nm for slit E and 473nm for slit F. We observe that, except for slit F, these values of ÃŽ » agree with the values found in part A. We claim that the discrepancies in this part are a result of the same reasons causing the discrepancies in part A. As for the case of slit F where ÃŽ » turned out to be 473nm (much smaller than the theoretical value) we think that the main reason for such a result is the change in width of the slit, which in this case, unlike the other two cases, is 0.04mm. This leads us to conclude that, as expected t heoretically, the width of the slit also affects the intensity pattern, and in these cases more precise relations should be used in order to obtain correct data. Applications: Interference and diffraction phenomena of light have found a quite large application in science and technology. Understanding these phenomena has led to understanding the world around us and being able to use it in a better way in order to fulfill our needs. Among the most important applications of diffraction for example, is the fact that it is used to obtain accurate information about the atomic scale structure of the matter around us. Since the number of atoms or molecules inside a crystal is arranged in such a way that it resembles a grating with very thin spacing, diffraction phenomena leads to understanding the insights of each crystal structure. Diffraction phenomena was also used to learn that the sodium and chloride ions are bonded in a lattice fashion and not molecules, to distinguish between different cubic lattice, to analyze all kinds of materials, even biological samples, etc. Using diffraction interesting things such as hair thickness can also be measured .The interference phenomenon, on the other hand, is used to make highly-wavelength specific mirrors for lasers. Furthermore, interference is the reason why soap bubbles appear colorful. Many other optical coatings owe their optical properties to the interference phenomena. An example of this is the antireflection coatings on lenses that we use everyday. Another application of interference is holography, which is a way of reconstructing three dimensional images with laser light. Perhaps the most fascinating application of interference is to create holograms. This is done by reflecting a coherent light source, such as a laser, off of an object onto a special film. The interference patterns created by the reflected light are what result in the holographic image, which can be viewed when it is again placed in the right sort of lighting. Moreover, diffraction and interference can be observed when an atom passes through a standard light wave and its position is localized. In this case, the localization can be thought of as the creation of virtual slits leading to the above mentioned phenomena. Diffraction is also used to understand the insights of the ionosphere. All in all, by doing this experiment we learned the importance of the phenomenon of interference and diffraction in our lives. References: http://online.physics.uiuc.edu/courses/phys214/spring09/Lectures/Lect04.pdf http://bigbro.biophys.cornell.edu/~toombes/Science_Education/Laser_Diffraction/Diffraction_Lesson.pdf http://answers.yahoo.com/question/index?qid=20080509124425AAyW8bl http://physics.about.com/od/mathematicsofwaves/a/interference.htm URL: http://link.aps.org/doi/10.1103/PhysRevLett.68.472

Modernity and Modernism in Literature

Modernity and Modernism in Literature 1.2. Modernity and Modernism The first seeds to modernist literature were implanted with the emergence of modernity. Modernity is a post traditional or post-medieval historical period that characterized a radical shift away from traditions. It is the epoch marking the rise of the age of reason which began with the Enlightenment (About 1687 to 1789). Scientists such as Immanuel Kant, Renà © Descartes and most importantly Isaac Newton believed that through science the world could be saved and that through reason they can establish a foundation of universal truth. Modernity was also brought to light by political leaders such as Niccolà ² Machiavelli who believed that peace could be established with reason resulting major movements such as Capitalism, Industrialism and Urbanization. Post Modernity as a theory evolved around criticizing modernity and what modernity stands for, it criticizes industrialization and the effects that last one had on the peasants in the fields and the workers in factories, and the power capitalists had over the people.(Barret 17-18). In other words, postmodern refers to a time of interfused styles, mixed cultural layers, oddly merging traditions and multi-cultural pluralism. (Bradbury WII) Modernism as described by Barth is a term that describes the modernist movement; it was a revolt against the conservative values of realism. Modernism is often understood through the work of authors who were productive after the turn of the twentieth century. Writers such as T.S Eliot, Ezra Pounds and James Joyce allowed it to be historically and politically understood in their literary works. (Childs 5) 1.2.1 Modernist literature Modern literature is a literature that flourished in the new capitalist art market during a period of time where writers were no longer pointed when it comes to what they write neither by the church nor by monarchies. They also no longer had to answer to the old system of artistic patronage; to the contrary, they signified their allegiance to all what is new. (Hutchens-Suggs 20). The First World War showed artists how ridiculous life could be, Life was not fair to Europeans and continued to be with the Second World War taking the lives of over 50 million person and damaging the understructure of Europe unsling it from what was generally referred to as the Belle Époque . Later on and when the flames of war finally came to end, this period was seen as a period of calm before the storm. (Ara Mergian CNN.com- November 9, 2014 The modernist artistic movement is an intellectual movement that broke aesthetic and social boundaries. It appeared in the early 20th century and aimed to uncover invisible systems and unconscious codes or rules by explaining various phenomena using attractive and coherent style in writing, painting, sculpture and all artistic and creative performances (Barret 22). Modernists referred to themselves as avant-garde, they were rebellious against restrictions, had a futuristic vision and no limitation when challenging social values. 1.2.2 Modernist Aesthetics and Criticism To some, Modernist art is old and even finished, but that isnt completely true since it was once very progressive, bringing a new art for a new age under of the cape of a social and economical revolution that swept over the, new back then, urban and industrial Europe(Barret P 20). One of the most important specifications of modernism was that it abolished the idea of beauty as the ideal of art (Atkins 56). Malcom Brudbury said One of the defining features of modernism has been the breaking down of traditional frontier of matters of literary and cultural concern ( p114). Artists dropped subject matters as essentials and writers changed their presented works as rapidly as the intellectual life was changing. Poets likewise sought to account for the rapid changes. Due to its difficulties, modernist poetry is hard to enjoy having a wider and less comprehensive sense (Marry Warner 1 2) Artists eliminated the need to have an artwork be different from ordinary objects; they made an unofficial statement that beauty has no established scale to be acknowledged. Douglas Crimp (1990) argued that the demise was brought about by the invention of photography which allowed the reproduction of images mechanically including art images stripping away from the artwork its uniqueness. Other critics see that aestitic revolutions of modernism are formed by the expansion of the comprehensive system of globalized world open to outer cultures and regions (Child 31). 1.3 JAMES JOYCE (1882 1941) James Joyce was, and still is, a major figure of modernism. The famous writer was born on the 2nd of February 1882 at 41 Brington Square West in Rathgar and was named James Augustin Joyce after his great grandfather and grandfather (Noris 59). James was born to a Catholic family but he had always been a rebellion, he rebelled against his father who encouraged him into becoming a priest and choose, or might have been destined to, become a literatures crooked genius (Philips 191). He subsequently studied languages and philosophy at Clongowes Wood and Belvedere Colleges. Coming from a middle-class family, James was brilliant; Hildegard Tristman considered him to be A writer who lost his brain to forgetting (Tristman 230). Needless were notebooks, his memory was so good that he could retrieve any information he heard or read at any moment. The name Joyce is derived from the French word joyeux and James was supposed to hold the holly spirit of joy. He mostly referred to himself as James Joyceless,a Joy of Evil and as Joyce in the wilderness (Ellmann 12). Growing-up, James was a well-behaved, slim little boy with a set of blue eyes and a pale face. Doing his Jesuit masters, James didnt feel at ease with their teaching techniques but later on in his life when he was asked by August Suter about what he retained from his years in Jetsuit he replied :I have learned to arrange things in such a way that they become easy to survey and to judge (Ellmann 27).He got from Jesuits his hairy platonic idealism and the grounded Aristotelian realism as the question of his Catholic faith was raised by father Daly who indicated that his religious and spiritual manifestations were mysterious(Philip P4) Joyce was head of his class at Clongowes, his memory was absolute, and he was a good athlete too, playing Rugby and Cricket. The fascinating boy came back home with several cups (P 30). James was keen of music and all sorts of art that he took Piano lessons as well. The family had serious financial problems and that did impel James to move closer to Dublin. John Joyce, James father, sold many properties of his in order to provide a better life for his children. The caring father with a pension of  £132 a year struggled to provide comestible, pay school tuitions for the children and to keep a roof over their heads after moving to The Lionville house at Carysford Avenue, Blackrock. The stress caused by the economical difficulties affected James  starting from his teen-years that some indicated a flair of drama in his personality and thats when he attained a reputation for being spiritual and conscious of everything happening around him. At Belever, Joyce acquired Italian as a third language to go with Latin and French pursuing to read European literature at the expense of his own grades. In 1897 and by love for art and need to help his family, James participated in the Intermediate Examinations and received an exhibition of  £30 a year and  £3 prize for best English composition in his grade in Ireland (P 51). In the fall of 1898 James attended University College, Dublin from wich he graduated in 1902. During this time, Dublin was a town with many important pillars of literature such as William Butler Yeat, Lady Augusta Gregory, James Clarence and George Moore walking its street. James was influenced by all these writers especially Yeats whom he met privately in early October 1902 on the streets of Dublin and had a deepened conversation with. That strongly showed on his statement of method and intention and the way in which he strongly defended all what is temporary and modern. On April 1900 Ibsens New Drama by James A Joyce was published on the Fortnightly Review and after that, James was no longer an Irishman, he was European. Graduating from U.C Dublin, James main focus was to travel; his targeted city was Paris were he didnt reside easily. At that time, his fame and readership were not  particularly widespread (Goldman 84). To stay there was a pointless move so, so he went home for Christmas and then decided to stay when he knew of his mothers health issues. His mother died on August 13th, 1903. After this tragedy, Joyce focused more on making reviews for the Irish Homestead magazine and during this time he met Nora Barnacle and the two moved to Pola in late 1094 where he occupied a teaching position at Berlitz school. The next few years were difficult for James who suffered from financial problems and a major drinking problem too. After that he became disconnected from the people around him. Eventually Joyce, Nora and their child settled into a new life in Paris where he finally was able publish Ulysses but continued to have problems, this time health problems especially with his sightedness (Ellman 2 25-229). Difficulties continued to cross Johns path as his relationship with publishing houses delayed Dubliners from emerging for a decade. Better days were yet to come as he gained an award from the Royal Literary Found in 1915 followed with the publication of A Portrait of the Artist as Young Man in 1916. His work as a whole, Ulysses and Finnegans Wake predominately served to change the face of novels; they represented a playful mixture of English and other languages and novels completely free from the limitations of normal consciousness. James was a relentlessly autobiographical writer, a man who never doubted himself and in August 1929 his self-esteem extended even more as he was praised by George Moore who wrote to John Elton, He (Joyce) was distinguished,  courteous, respectful, and I was the same. During their short encounter in London Moore said, I have been only a revolutionary, while you have been a heroic revolutionary, for you had no money (Ellman 617). On January 1935, James moved along with his entourage back to Paris. He didnt feel as blind as Homer, nor as exiled as Dante having as many friends as he did. They moved again to southern France but eventually settled again in Zurich. On January 9th 1941 James was hospitalized, the doctor assured him that he didnt have cancer and that he needed an immediate surgery which George, his father offered to pay for saying well manage Somehow or other (Welcker 53). The surgery was successful as he recovered consciousness but at one Oclock in the morning he relapsed into coma. At 2:15 on January 13,1941, one of the most influential writers of the twentieth century died leaving behind a considerable amount of scholarly interesting works(Cope, Cope 2). 1.4 DUBLINERS James Joyces Dubliners is a collection of stories that aims to portray middle class life in Dublin, Ireland in the early twentieth century. It is a set of 15 short stories published in 1914 where Joyce made to appear the literary portrait of an entire society glimpsing into the lives of different social classes and exploring what it means to be Irish (Joyce VI). Moments of sudden insights arise frequently throughout Dubliners, it have been described and analyzed by critics as a series of fifteen epiphanies coupled with frustrating and enlighten characters with significant and illuminating experiences that are trapped in a city where nothing ever changes. Dubliners stories spotted the paralysis in the Irish society and how helpless in their daily life those individuals are; thanks to Joyce artistic vision which simplified the image of Dublin. (Carter Mc Raf 165) Nothing would explain Joyces purpose in writing Dubliners more than his own words: My intention was to write a chapter of the moral history of my country and I chose Dublin for the scene because the city seemed to me the centre of the paralysis. I have tried to present it to the indifferent public under four of its aspects: childhood, adolescence, maturity and public life. The stories are arranged in this order. I have written it for the most part in a style of scrupulous meanness and with the conviction that he is a very bold man who dares to alter in the presentment, still more to deform, whatever he has seen and heard. (Gillie 94) 1.4.1 Epiphany in Jamess Dubliners An epiphany is: 1_an illuminating realization or discovery, often resulting in a personal feeling of elation, awe, or wonder; its a state of Nirvana, a complete cessation of suffering, and a blissfull state attained through realization of sunyata, simply an enlightened and heightened experience. 2_ a Christian feast celebrated on the 7th of January (Oxford 127) Epiphany in James dictionary is a religious term that refers to the revelation of the infant Jesus to the Magi in the season of time of the Christian church year; he considered it to be a structural device. (Cope-Cope 4) The stories of Dubliners are distinctive to the reader by the sudden insight about the plot and characters who are kept from seeing who they really are. At the first look, the reader might think that the characters, those Dubliners, are taking their journey in a rhythmic way, he might think, hope them to achieve the expectable, but suddenly, a dramatic alternation occurs. Father Flin and Eveline are probably the best examples to this. Father Flin ended up as a spiritually crippled man Unable to cope with his life choices; Eveline was too afraid to escape her miserable life that she missed the opportunity to start over in a new country with the man she loved. James takes us into deep Dublin, showing us versions of citizens who happened to have a bleared vision of their city, families, and of themselves. The last story of the fifteen stories collection The Dead represents both the synthesis and climax of Dubliners. The story took place on January sixth, which is the Christian feast of epiphany, at Kate and Julia Morkans house. This story focuses on Gabriel Conroy from beginning to end throughout his encounter with the party gests who, one by one, ended up revealing his weakness; even his short encounter with the made Lilly turned in to a revealing scene of his lack of sympathy. 1.4.2 The Dead The Dead is one of the finest short stories in English literature. Written by James Joyce, it is known as the most famous and emotionally affecting story of his collection of fifteen stories Dubliners. The story was a late addition long enough to be a novella. The Dead includes much believable dialogue and had a more positive tone and is often referred to as an exception to the generalization made about Dubliners. The Dead also anticipates Joyces move away From the short story and toward the novel, Joyce wrote no other short story after it He had it substantially completed by the 6th of September 1916. This story serves as a final chorus of the book presenting holiday life, the celebrating of Christmas. The Dead is in a way a story of the dead people ghosts who return in envy of the living. (Kelleher 414) The Dead is a fitting conclusion to the stories collected in Dubliners; it could be seen as another capacity within the Joycean oeuvre, James let Symbolism flow freely throughout his short story and utilizes his main characters and objects to impress upon his readers and show them the real crippled condition of the Dublin he saw and the Dublin that negated him. Critical Reception of The Dead The nineteenth-century novel explored the external world, whereas the modern novel has dedicated itself to the inner world of the human consciousness (Fletcher 246) The modern epoch has found in critical reception both a mirror with which it could examine the many vices and perversions that define it and an obscure tapestry of almost fundamentalist punishments that are entirely alien to it. The twentieth century novelist James Joyce is a vivid example of modern writers who managed to not only engage with the world but to reform it as well. The tradition bound culture has a dangerous capacity for stifling rather than nourishing the life instinct. Like most of his contemporary writers, Joyces story in The Dead anticipates the traumatic moment of self-discovery by a series of images that convey the protagonists unacknowledged estrangement from nature (Sullivan P4) Writers make images vivid in any number of ways, James imagination was trained to be a compiler of aspects. The Deads scenes take place at night, when things arent usually so clear (Phillips 198) Ghosts are present in the character of Michael Furey who was in love with Gretta and died in Galway, Gabriel knew that, and all over the sudden perceived the tormenting truth; he has always had a competitor who had been capable of greater love than he could ever be. 2.1 Psychoanalytic Theory in The Dead Psychoanalysis is to be understood in its wider meaning to include all psycho-dynamic theories and therapies, regardless as to whether they emanate from Freud or Jung or elsewhere. Although the Freudian professional organizations regard the term psychoanalysis as one which refers solely to their own theory and practices, and although the Jungians and Adlerians call themselves analytical and individual psychologists respectively in the hope of differentiating themselves from the Freudians, these distinctions have never caught on even among the well-informed laity, which has always been more impressed by the similarities of the schools than by their differences (Rycroft 08) Freudian. Psychoanalytic theory is basically historical; it treats learning as cumulative, so that early experiences influence later experiences. 2.2 The Irish case The general history of a nation may fitly preface the personal memoranda of a solitary captive ( John Mitchel, Jail Journal. Dublin 1918). The Irish Question is a phrase used to describe Irish nationalism and the calls for Irish independence. It encompasses issues such as religion, the Irish-British politics and land ownership (Amato Demi Petrone P3). The 20th century marked the end of the British colonial project in Ireland leaving the country with an outdated agricultural system and a weak industrial economy. The English informal  colonization created a nation that is neither native Irish nor wholly British. (Duke 18) The Irish are descended from the Celtic people who originally inhabited the Island and who are old Catholics, while the English descended minorities were protestant. A sense of belonging and national solidarity arises among the natives and this resulted into a typical of national consciousness about the imperial ascendency the British Empire had on Ireland. In 1536, Henry VIII decided to conquer Ireland and he was proclaimed King of Ireland in 1541. The Irish Catholics rebelled against the British crown and ruled over Ireland (1642-1649) until Oliver Cromwel, the English military and political leader, the man known as the protector of England, re-conquered Ireland in1653 and ruled over it with the Kings blessing. (Amado Demi Petrone P5 6). Therefore, in the course of the century there were several movements reclaiming Britain to return the Irish lands its real possessors and France offered military help. The English Prime Minister Pitt was frightened by the idea of having the Irish lands uses as a structural military base against the English soil and persuaded the Irish Parliament to agree to its own abolition. In the course of centuries Ireland witnessed ups and downs in its relation with the British crown starting from The Union with Britain (1801-1912) to the Home Rule Bill of 1912 which was suspended for the war. In 1920 English Parliament passed the Government of Ireland Act establishing separate domestic legislatures for the north and south and in1949 Ireland finally broke the link with Britain Commonwealth and became an independent republic (Ibid 17). Modern Ireland and from the early 1970 faced many challenges that were mainly related to religion. The Catholics did not feel safe in Ireland; forming The Civil Rights Association they were attacked by Protestants in 1968 and 1969. The IRA (Irish Republican Army) got involved right after the RUC failed to stop the anarchy. The IRA troops split into two wings: The officials whose first duty was to establish peace; and The Provisional who declared war on Britain; that last one responded by taking over Northern Ireland in 1972. IRA replied by bombing Westminster Hall and London; assassinating Lord Mountbatten and MP Airey Neave in 1979 and attempting to blow the Grand Hotel while Mr. Thatcher is a denizen of it. In 1985 the Anglo-Irish Treaty was signed, both sides agreed to collaborate and work together fighting terrorism establishing a new, and hopefully, a lasting peaceful state of coexistence. 1.2.1 Emigration, Exile and contemporary Ireland There is the personal element in exile, an element that muffles and beclouds the works effects, the insistent self-dramatizations as another factor, a major one. (Peter 627) The Irish society like any other society had many great problems that dwelt deeply in everyday life. Unemployment and poverty reached their peak in the late interwar period. The failure of the potato crop in the mid 1840 effected several areas leaving behind according to Sir William Wild; the father of the well-known emigrant Oscar a poor, weak, old, lame, sick, blind, dumb, imbecile and insane population (Fitzpatrick I). The Irish emigration from the Irish lands had everything to do with the potato famine economy and the exploitation of labor in the fields. By the 1900s Northern Ireland was suffering from stagnation, its population was overwhelmed by famine, immigration, hopelessness, paralysis in all forms. Alcohol was another massive problem according to Larry Harrison who stated that North Irish study group contained a significantly higher proportion of heavy drinkers and thats why the Irish man was and still widely known and stereotyped as a heavy consumer of alcoholic drinks.(P 59) The disoriented Anglo-Irishry of after 1922 aimed to reconstruct the consciousness of nineteenth-century Irish people who felt as if all their dreams and life goals are thrown in the deep St George channel. For the majority f the Irish middle class, being abroad was a common thing, they traveled to all parts of Europe but Britain was often their first destination. Emigration as a concept must include the middle-class or petit bourgeois (Foster P 283) who found in places such as London the solid soil and deep settled state they needed to form a literary career. Britain was, and everyone agreed, a Modernist wonderland. 1.2.2 Who is Gabriel Conroy? It has often been pointed that James self-consciousness was found and showed over years of writing various and confusing fictional phenomenon we call the novel today. The Edwardian Irishman promoted the movement of  «Imagism » as a new rhythmic practice which employ the language of common speech and have complete freedom in subject matter. Joyce took his style to a new and highly experimental level by inventing, dreaming and creating new characters so that he would ultimately get modern and unique plots. Gabriel Conroy is one of his most controversial Characters ever; a man that represents a variety well known and present in the Irish society. (Gillie 90) Gabriel Conroy is the main character in Joyces short story The Dead. The man has the portray of an educated intellectual Irish gentleman but when looking beyond and analyzing the events of the night we notice that he is nothing more than a privileged brat with very low self-esteem and tremulous self-respect. The man had a fatuous self-righteousness that was present as a result to the imaginatively records of Joyces literary and dramatic revision of themes and context. ( Shelly Jr 134) 2.2.4 Paralysis in The Dead For it is well known that one of the oldest and most persistent clichà ©s of Joycean criticism has been to associate the Dublin of Joyces oeuvre with the one inhabited by his Dubliners. Garry Leonard voiced reservations as to the implications made by James and asked a very accurate Question: If Dublin is the center of paralysis, what is the periphery? (Leonard P320)

Huawei Human Resource Management (HRM)

Huawei Human Resource Management (HRM) The Human Resources Challenge of Huawei - Cultural clash Introduction Background of Huawei In 1987, Ren Zhengfei, then 44 years old, founded a telecom equipment-trading firm in Shenzhen, China, with startup capital of CNY 21,000. By the end of 2014, Huawei had 170,000 employees in more than 170 countries and regions, serving more than one-third of the world’s population, and leading the world in international patent applications. Over 30 years, it has grown to become the largest telecom company in the world. As well as that, it has operations and representative offices in more than 100 countries and serves over 1 billion users worldwide. Huaweis success boils down to two fundamental elements: the changing technology environment and the creativity of its people, so we can realize that employees play a very important role in Huawei and the human resources management is very crucial to Huawei Human resources challenges of Huawei According to Fang Lee Cooke (The International Journal of Human Resource Management, 2012, p.1845), there are several challenge to HRM in host countries and management responses of Huawei. First, because salaries are based on performance levels, inexperienced local new hires may have lower wages. Second, unlike local employment laws, as foreign companies, they need to comply more strictly with these laws than China. Third, how to strike a balance between employee development and cost-effective employee disbursement is sometimes a dilemma because HCN employees need training and development opportunities and then leave more famous Western multinationals. Fourth, multiculturalism and diversity management is another issue. Huawei may be one of the few Chinese companies that actively adopt the concept of multiculturalism and diversity management. Fifth, the lack of approval from local employees and their employers and the lack of acceptance of the corporate culture of Chinese enterprises are a double challenge to the issue of retention. The key challenge Cultural clash is one of the key human resources aspects that affected Huawei. Huawei as a multinational company, the objective existence of the companys internal cultural differences, is bound to cause cultural conflicts in the enterprise. As the process of global integration accelerates and the flow of human resources in multinational enterprises like Huawei continues to accelerate, this cultural friction will increase day by day and gradually begin to manifest itself in the internal management and external operation of transnational corporations, resulting in the loss of market opportunities for transnational corporations and the inefficiency of the organizational structure and make the implementation of the global strategy in trouble. Therefore, this essay will attempt to demonstrate how the Huawei can solve this problem and develop better for its brighter future using human resources management practices. Main discussions Huaweis problem of human resources While Huawei successfully achieved its trans-national development, Huawei also encountered many challenges in its human resources management. The transnational management practice of Huawei shows that one of the important factors that affect transnational management is that various cultural conflicts arise from the differences in value orientation and behavior among people from different cultural backgrounds. How to realize the absorption and integration of culture has become a problem that Huawei constantly solves in transnational management. How to solve the cultural conflict of human resource management in Huawei With the continuous expansion and development of overseas affiliates of Huawei, Huawei conducts cross-cultural human resources management mainly through the following tactics: Localization strategy Localization strategy which means the concept of global adaptation is the business trying to integrate into the target market, and strive to become a target market strategy adopted. The essence of localization is the process of multinational corporations integrating production, marketing, management and personnel into the economy of the host country in an all-round way. Generally, they conduct a series of surveys to understand the actual local economy, culture and customs. At Huaweis overseas offices, everyone strives to create an atmosphere in which everyone, regardless of nationality and race, is a Huawei employee. Both Chinese and foreign cultures constantly collide and merge with each other. Under the influence of Huaweis culture, Huawei is gradually presenting its diversified and international characteristics. With the gradual implementation of localization business strategy, the ratio of Chinese and foreign employees in overseas institutions of Huawei continuously changes. Culturally compatible strategy Culturally compatible strategy is also the most important thing which need to understand the differences between different cultural concepts. Therefore, Huawei needs to integrate cultural differences into the overall marketing strategy to ensure that the realization of business goals will always be a major issue. For instance, Huawei’s employees in Uzbekistans offices regularly attend local weddings, travel to cities on holidays, watch ballets and learn about local culture and customs. Whenever an employee is on his birthday, everyone congratulates on sending a gift collectively. Cross-cultural training strategy Huawei implements cross-cultural training strategy. As international enterprises become the most important intercultural organizations in the world, the source of human resources is increasingly showing an international trend among a considerable number of enterprises. More and more people of different colors become colleagues. The employees from different countries and nations have different cultural backgrounds. Employees values, needs, attitudes and behaviors are quite different. Such cultural differences within the enterprise inevitably lead to cultural conflicts. At the same time, due to cultural differences, the human resources management concepts, human resources management systems and methods of different countries vary. As a result, the human resources management concepts and management methods among the managers in the enterprises also continuously impact and collide. In the daily operation of enterprises and foreign exchanges, if employees are lack of the knowledge and skills of intercultural communication, the differences between cultures will create misunderstandings and unnecessary friction, which will affect the work efficiency and reduce the competitiveness of enterprises. Therefore, the cultural difference is also an obstacle that must be overcome in the internationalization and transnational management of human resources. Huawei employees will receive relevant training in the training department before leaving the country, such as the local cultures and related products. Daily training also includes seminars, language training, books, websites, discussion and simulation exercises and more. These trainings enhance the adaptability of employees with different cultural backgrounds and promote communication and understanding among people of different cultural backgrounds. Through continuous cross-cultural training, cross-cultural awareness has gradually developed among employees and learned to regard cultural differences as differences without distinction between good and bad, helping employees to be good at standing with people of different cultural backgrounds considering each others point of view, cross-cultural conflicts are greatly reduced. Common values management. A reason why a company can become a good company, a very important reason is that it has successfully created a kind of core values ​​and mission to enable all employees heartfelt identity, as the core values ​​of the enterprise culture once being all staff sincerely agree or share, it will affect peoples thinking and behavior patterns. HuangWeiwei (dedication – the Huawei Philosophy of Human Resources Management) claims that Huawei doesn’t like to make too much money. And the profits are not its motive – growth is. This aspect of the enterprise culture is what drives its HRM policies and approaches. In addition to regulating and managing overseas institutions under Huaweis business conditions, Huaweis corporate culture restricts every employees behavior in an invisible ideology. Even away from overseas, the militarized management style from Huawei headquarters is still not diminished. Huawei believes that only those who persist in fighting unjustly for the collective can form a united community. Therefore, Huawei advocates desire-driven, decent means, so that the formation of a group of vigorous, good management style. Huawei believes that unity and cooperation, collective struggle is the soul of Huawei. No one in Huawei has the privilege, and everyone shares the common aspiration and hardship, equality for all. Any individual interest must serve the collective interests and integrate individual efforts into the enterprise. Huawei integrated this common value, the entire enterprise burst out of the incredible combat effectiveness. So we could realize that in human resources management, only understanding cultural differences and respecting multi-culture can improve the ability of cross-cultural management. Suggestions for Huawei Cross-cultural Human Resources Management Under the multi-cultural background, the core of human resource management lies in how to integrate the scattered and isolated functions, responsibilities and activities in human resource management. By coordinating the operation of human beings and creating the competitive advantage of enterprises. In order to give play to this advantage of enterprises, Huawei can consider the following aspects in implementing cross-cultural human resources management: Firstly, Huawei should strengthen cross-cultural selection and training. Cross-cultural selection and training can enhance peoples responsiveness and adaptability to different cultural traditions, promote communication and understanding among people of different cultural backgrounds, mitigate cultural conflicts and enhance teamwork and corporate cohesion. The specific measure is that Huawei should try to select those who have the skills and qualities of a global manager. They should love the new culture, have the adventurous spirit, have strong interpersonal skills and work hard with people from different cultures to understand their opinions and attitudes. Such a global manager can adapt to the requirements of cultural integration and they also have to attend a series of trainings about the language, culture and personal occupation of so as to better adapt to the future work. Huawei should also adopt some new cross-cultural training methods, such as setting up intercultural communication programs, setting up global service projects and setting up business institutes. Secondly, based on the common understanding of culture, Huawei should establish the strong corporate culture according to the requirements of the external environment and the strategic development of the company. It helps Huawei not only to reduce cultural conflicts, so that each employee can put their thoughts and behavior with the companys business operations and objectives together, but also to make the subsidiary and the parent company closer. At the same time, it can establish a good reputation in the international market and enhance the transnational corporations ability of cultural change. Thirdly, Huawei should enhance cross-cultural communication. In order to ensure the effective implementation of effective communication in cross-cultural enterprises, Huawei must establish a culture of mutual understanding and mutual respect between management, management and employees as well as between the company and the outside. In addition, Huawei must actively establish a variety of formal and informal, effective and invisible cross-cultural communication organizations and channels, so that every employee in the enterprise have more opportunities to express their opinions. Some successful companies often organize seminars, classes and language training within the enterprise and enhance the role of managers by effectively promoting communication with people, teams and organizations through the use of media such as books, bulletin boards, websites, videos and television. As a result Huawei could improve business efficiency and maximize the effectiveness of cross-cultural human resources management. Fourthly, Huawei should enhance the localization of employees. As local managers have a deep understanding of local culture, they are easily accepted by employees and at the same time provide a promotion channel for local employees. Therefore, they have strong incentives. Local employees are familiar with the local customs, market dynamics and government regulations, hiring local employees will undoubtedly facilitate cross-cultural enterprises in the local market development and gain a firm foothold. In the development of intercultural human resources, most large multinational corporations have proposed the strategy of employees’ localization and continuously raised the proportion of senior and middle-level managers in the country. The management concept of local affairs managed by local people is being gradually realized. To some extent, the implementation of this concept can make cross-cultural enterprises eliminate cultural friction, develop their own adaptability to local culture, and its unique foreign culture affect the host countrys cultural environment, showing a companys great tolerance to multiculturalism , So Huawei could attract more outstanding employees and enhance their competitiveness. Through the above measures, the effectiveness of cross-cultural human resources management at Huawei will be greatly enhanced so that enterprises can implement effective and strategic personnel planning in a multicultural environment. Conclusions With the continuous expansion and development of Huaweis overseas subsidiaries, Huawei, as the leading telecom solution provider in the world, has faced the challenge which is cultural conflicts in the implementation of human resources management. In order to solve the conflicts caused by cultural differences, Huawei implement cross-cultural human resources management, mainly through the implementation of localization strategies, cultural compatibility strategies, cross-cultural training and common values management strategies. Huawei mainly implements localization strategy when implementing cross-cultural human resources management, including staff localization, localization management, R & D localization and localization of partners. There are more than 100 countries around the world applying their products. International markets have become the main source of Huawei’s sales. In all countries and regions, Huawei has set up hundreds of branches and dozens of research institutes. More than half of its employees are local employees, and more and more local employees have become local technical backbone. Huawei has established training centers around the world, which greatly enhance Huaweis ability to provide high-quality training in these regions. While maintaining sound management, Huawei persists in its localized operation globally and has made great contributions to its countries and regions. As well as that, Huawei has established branches in more than 100 countries around the world, investing locally, setting up sales and service offices, research and development centers, training centers, technical support centers and factories, and hiring local staff. This not only deepens Huaweis understanding of the local market, but also raises the local employment rate, enhances the technical level of local engineers and promotes the development of the local economy. In addition, Huawei regards employee training as the most basic level of cross-cultural management. Cross-cultural training for employees, including training on basic knowledge of culture, training on cultural conflicts, and training on cultural adaptability, has been conducted. In terms of value management, Huaweis corporate culture affects every employee as an invisible ideology. Huawei creates the unique wolf corporate culture and it requires employees to develop the habit of learning, to have a good learning ability and a unique sense of innovation and awareness. In summary, cross-cultural human resources management has an important impact on the survival and development of Huawei and also plays an important role in the productivity of Huawei. A successful human resources management will bring a value-added effect of 1 + 1> 2 to the enterprise, otherwise, it will have a negative impact and hinder the development of the enterprise. References Fang Lee Cooke The International Journal of Human Resource Management, 2012, p.1845 Huang Weiwei Dedication the Huawei Philosophy of Human Resources Management Huawei The startup that became the largest telecom company in the world

Robert Frost - A Comparisson Of 3 Poems Essay -- essays research paper

Comparing Frost’s "Stopping by Woods on a Snowy Evening", "Birches", and "The Road Not taken" Robert Frost was an American poet that first became known after publishing a book in England. He soon came to be one of the best-known and loved American poets ever. He often wrote of the outdoors and the three poems that I will compare are of that "outdoorsy" type. There are several likenesses and differences in these poems. They each have their own meaning, each represent a separate thing and each tell a different story. However, they are all indicative of Frost’s love of the outdoors, his true enjoyment of nature and his wistfulness at growing old. He seems to look back at youth with a sad longing. Each of these three poems are alike in that they are all about woods and outdoors or an item in the woods. The word "wood" or "woods" is used in each of these poems, at least once. It is used to represent both literally t he tree or trees, and figuratively, they represent a journey to peace, a climb to "heaven". In "The Road Not Taken", the "wood" is merely the setting. It is described as a "yellow wood". This is obviously fall. I can see the orange, yellow and red leaves, lying all around. The gray/brown bark of the trees where the leaves are already fallen. The bright plumes where they have not. The trees also hide the road as it passes from sight around the bend. This symbolizes the uncertainty of the future. You can look ahead, but there is no way to know what is around the next bend. "Birches" is seems to be entirely about woods and trees. As the name implies, this is the main focus though the story. They are shown as an opponent for a boy that, once beaten, though very resilient, will never rise again. He describes them as being laden down with the results of an ice storm, but that he would like to think of them as being bent over by this boy. H is use of the ice storm and the boy seems to represent his wistfulness at growing old and his desire to be young again. This was written when he was about 45. About the time that he would have a mid-life crisis. He can see that he is no longer the young man that once he was, not able to climb the trees like he did nor able to p... ...an hear the ice falling now and again, and the cracking of the birches as they blow one against another. In "The Road Not Taken", the focus is not on the woods themselves, but on the road that passes through them. The woods are the setting and they hide the road after it curves, as time hides the future from our eyes. Outwardly, this poem is about two roads, one that is well traveled and one that is not. Though both are worn about the same. The author takes the road that had not been taken, the grass tall and the leaves still freshly fallen and not trod on. This also symbolizes the choices that we have to make in our lives. We can follow others like sheep or we can boldly go our own way. The author went his own way and "that has made all the difference"! As has been shown, Frost uses his love of the outdoors to pull the reader there as well. His style of writing tells us much of the poet. He is leery of growing old and he looks back on youth with wistfulness a nd longing for another, happy time. This is something that we all share with him and this shared experience helps us to enjoy his poetry all the more, as it seems to tell our own story too.

The Virtuous Pamela of Virtue Rewarded Essay -- Virtue Rewarded Essays

The Virtuous Pamela of Virtue Rewarded      Ã‚  Ã‚   Samuel Richardson began his literary career when two booksellers offered him the opportunity to amass a publication for unskilled letter writers. While preparing this volume, a small sequence of letters from a young lady asking her father's counsel when endangered by her master's advances, entranced him. His enthrallment resulted in a shift in his work. The result was the tome Pamela; Or, Virtue Rewarded. The book has been subject to much inquiry. One such question critics ask is if the main character, Pamela Andrews, is truly virtuous or a convincing hypocrite. By understanding the character of Pamela, one must conclude Pamela is a truly virtuous young lady.    First, Pamela regards her virtue very highly. In the first letter from her parents, they write, "...the loss of our dear child's virtue would be a grief that we could not bear (46)." Throughout many of their following letters, her parents continue to warn her to be on guard of her virtue. Furthermore, as a poor girl, Pamela's virtue was all she had to offer a future spouse. In one letter, she tells of an account with Mr. B. In this account she says, "For heaven's sake, your honour, pity a poor creature, that knows nothing, but how to cherish her virtue and good name: I have nothing else to trust to (62)." After escaping captivity, she contemplates taking her life before renouncing her virtue.    Moreover, Pamela's virtue stems from her being a devout Protestant Christian. Throughout her letters, Pamela refers to Scripture over thirty times. Furthermore, she calls upon God numerous times in prayer. Moreover, after kidnapping Pamela, Mr. B. detains her for six weeks. Throughout her captivity, Pamela laments n... ...arriage bed is a gift of God. She looks on the prospect of such an established man with joy and happiness.    In conclusion, Pamela's virtue is a virtue of the very highest. She regards it very highly. Second, her virtue takes root in her Protestant Christian heritage. Thus, the Bible would guide her ethics. This high ethical standard manifests itself throughout the attacks of Mr. B. His attacks upset Pamela to a high degree. Outside of marriage, Pamela can never yield her innocence. Moreover, marriage seems impossible. Yet when Mr. B. humbles himself by giving his troth, Pamela becomes excited at the prospect of marriage. When married, she will no longer have any virtue to protect. She will marry as an unsullied bride.    Work Cited: Richardson, Samuel. Pamela; or, Virtue Rewarded. 1740. Ed. T.C. Duncan Eaves and Ben Kimpel. Boston: Houghton, 1971.

Emerging Business Themes Essay

A- QUESTION 1 1- Definition Business ethics is a form of professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. The definition of Ethical stance defined by Johnson and Scholes as: ‘the extent to which an organization will exceed it minimum obligations to stakeholders and society at large. There are four possible ethical stances existing and are stereotypes for any organization.(1) The first ethical stance is short-term shareholder interests; a company who stick very close to laws and regulations which are in place. They give and do only what they are obliged to, this usually causes problems with long-term financial decisions. The second stance is longer-term shareholder interests – a company who are very focused on building and maintaining reputation in relation to its financial success. They take into consideration all stakeholders and how they can affect the organization in the future. The third stance is multiple stakeholder obligations – relating to a company taking wide consultation with all stakeholders. This is a very slow process and not a good stance for a fast moving and growing company. The last stance is shaper of society – companies who focus on communities and want to build them up; this stance puts the financial interest second and is usually related to charitable organizations. 2- Ethical Dimension to Corporate Decision Making Ford Motor Company is one of the competitive motor companies in the world. In 1970s, the compact car Ford pinto, became a famous for its tendency in rear-end collisions to leak fuel and explode into flames. More than 20 people were killed or injured before the Ford Motor company issued a recall to correct the problem. The decision process behind the Pinto’s launch revealed that under intense competition from Volkswagen and other small car manufacturers, Ford has rushed the Pinto into production. Ford’s engineers had discovered the potential danger of ruptured fuel tanks in crash tests, but the assembly line was ready and Ford’s leaders decided to proceed. This is an evidence of greed, callousness and unethicality. (2) Looking to their decision, it take into account a growing understanding on how cognitive biases distort ethical decision making, and come to a different conclusion. In our mind, the executives involved in the Pinto decision, were making an unethical choice. It is because they thought of it is as purely a business decision rather than an ethical one. The problems are already highlighted to Ford’s leaders, but, in those days, safety was not popular in Ford. Problem meant delay on a Pinto. Production must go to achieve sale target. We don’t believe that Ford’s leaders or executive in charge were consciously unethical or intentionally sanctioned unethical behavior by people further down the chain of command. After decades, the Ford Pinto case has allowed us to dissect Ford’s decision-making process and apply the latest behavioral ethics theory to it. The pattern of evident continues to recur in organizations. It is diverted the Ford’s Executives’ attention from the ethical dimension of problem, and executives today are swayed by similar forces. (2) To overcome all the problems, Ford Motor Company has a program to guide compliance with Ford Policies and Directives. Ford compliance program is reviewed by a senior management compliance committee and the Audit Committee of the Board of Directors. The program raises awareness of the Company’s commitment to defines corporate practices through Policies and Directives, ethical practices, ensure an infrastructure that allows for the reporting of Policy violations or business-related legal violations through a number of avenues worldwide, conducts risk assessments, oversees the investigation of such reports and education on key legal and provides training and ethical risk areas. The Handbook outlines requirements for its employees and those working on behalf of the Company and provides background resources for a wide range of business-related situations, including: (3) 1- Workplace environment 2- Gifts, favors and conflicts of interest 3- Use of Company assets and data safeguarding 4- Integrity of financial records 5- Product quality, safety and environmental matters 6- Intellectual property 7- Working with governments (political activities) 8- Competition and antitrust laws 9- International business practices References: 1-Wikipedia- http://en.wikipedia.org./wiki/Business_practices 2- Max H. Baseman And Ann E. Tenbrunsel – Harvard Business Review April 2011- http://hbr.org/2011/04/ethical-breakdowns/ar 3- Ford Motor Company- Fordmotorcompany.com -report 2008/2009 – http://corporate.ford.com/microsites/sustainability-report-2008-09/governance -sustainability-ethical B- QUESTION 2 1-Climate Change – Ford Motor Company. In 21st century, climate change is the most important global political and business issues. It will have a huge impact of the world and threaten livelihood of millions of people in the world. Every years, average temperature in artic have risen twice, increasing emissions of greenhouse gases. Climate change is the result of an increase in heat-trapping (greenhouse) gases in the atmosphere. Carbon dioxide (CO2) is the major long-lived greenhouse gas (GHG). The burning of fossil fuels (to provide electricity, heat and transportation, and to support industry and agriculture), as well as deforestation, leads to net emissions of CO2 and increased levels of atmospheric CO2. The atmospheric concentration of CO2 has increased from a preindustrial level of 270–280 parts per million (ppm) to a level of approximately 392 ppm in 2012. (4) Ford Motor Company have a holistic view of climate change and have addressed non-CO2 long-term greenhouse gases such as hydrofluorocarbons (HFCs), perfluorocarbons (PFCs), nitrous oxide (N2O) and sulfur hexafluoride (SF6). Through its Restricted Substance Management Standard they have prohibited SF6 in tires in magnesium casting. They were continuing their scientific research to determine the relative contribution of a wide range of long-lived greenhouse gases to radiative forcing of climate change. (4) 2-Ford’s Greenhouse Gas Emissions Ford has estimated that their total CO2 emissions are in the range of 350–400 million metric tons (Mmt) per year, varying over time with fluctuations in vehicle production and sales, on-road fleet size and vehicle miles traveled. The estimate includes emissions from its facilities, emissions from current-year vehicles and emissions from all Ford vehicles on the road. (4) 3-Climate Change Risk and Opportunities In 21st century, concerns about climate change, the energy security and price of fuel, along with the global recession, have changed the automotive business. This creates substantial risks for automakers but also opportunities for innovation that enable growth and expansion. Below, the general trends driving change in Ford’s markets and take a closer look at several key markets. Also discuss the physical and supply chain risks to its business posed by climate change. (4) Ford’s Markets – Price of fuel, consumer interest in smaller and more fuel-efficient vehicles and energy security concerns are also a driver of fuel economy regulation and alternative fuel development. – All of Ford’s major markets are increasingly shaped by government actions to regulate fuel economy and carbon dioxide emissions, provide incentives to shift consumer and introduce low-carbon fuels and business behavior. Some of governments are also actively involved in development, promoting the research, battery technologies and purchase of new vehicle. – Greater concern from Investors about climate change as a material risk. Providing climate-change-relevant information to investors and shaping its business strategy with climate change in mind are important elements of maintaining access to capital. – Product globalization strategy – respond to changing markets, regional preferences, opportunities and the risks presented by the climate change issue. Ford has created global vehicle platforms that offer superior fuel economy, safety, quality and customer features. (4) 4-Physical Risks Climate change raises the potential for shifting patterns of extreme weather and other risk to Ford’s facilities. For insurance, Ford assesses the risks each of their facilities faces at least once a year. This risk assessment is updated and takes into account the risk of exposure to storms, hurricanes, earthquakes and flooding. (4) 5-Supply Chain Risk Ford suppliers located in more than 60 countries, regulatory and physical risks as a result of GHG regulation and the impacts of climate change. These risks could affect their competitiveness or ability to operate, creating the potential for disruptions to the flow of supplies to Ford. (4) 6-Ford Climate Change Strategy Ford’s long-term strategy is to contribute to climate stabilization by: †¢ Continuously reducing the greenhouse gas (GHG) emissions and energy usage. †¢ Working with industry partners, energy companies, consumer groups and policy makers to establish an effective and predictable market, policy and technological framework for reducing GHG emissions. †¢ Develop the flexibility and capability to market lower-GHG-emission products. (4) 7-Product Sustainability Process -Science – Stabilization approach Technology plan -Government – regulatory trendsproduct CO2 strategy Policy position -Consumer- market trends Cycle plan -Competitive- industry trends Marketing and Communication plan 4- Ford Motor Company – http://corporate.ford.com/microsites/sustainability-report-2011-12/environment-climate-risks C- QUESTION 3 In 21st century business challenge and difficult global trading conditions, good relationship with several groups of stakeholders such as employees, customers, dealers, suppliers, investors and communities are very important. 1- Ford Motor Company Stakeholders. Through internal analysis and developing sustainability programs, Ford has interdependent relationship with a few categories of stakeholders such as employees, customers, dealers, suppliers, investors and communities, also its relationship to ‘society’ which includes government agency, NGOs and academia. (5) 2- Employees Employees are the most valuable resource. In 2011, Ford employed more than 164,000 individuals at 73 plants, 41 distribution warehouses, 106 sales offices worldwide and 57 engineering research/development facilities. All of the hourly employees in its automotive operations in the U.S. and also its subsidiary outside U.S. are represented by unions and covered by collective bargaining agreements. Unions are key partners with Ford in providing a productive, safe and respectful workplace. Ford faces workplace health and safety challenges such as; establishing and reinforcing high, common expectations for the safety of their employees worldwide. Most of their manufacturing facilities have joint union/management safety committees that guide the development and implementation of safety programs. (5) ONE Ford plan aligns its efforts toward a common definition of success: having ONE Team, ONE Plan and ONE Goal for an exciting, viable Ford that delivers profitable growth for all. (5) †¢ F: Foster Functional and Technical Excellence(5) †¢ O: Own Working Together(5) †¢ R: Role Model Ford Values(5) †¢ D: Deliver Results(5) 3- Customers Ford Motor Company serves more than 5.5 million customers worldwide. Ford’s customers are the most important stakeholder. Their major regional markets include South America, North America, Eastern Europe, Western Europe, Russia, Australia and Asia. In some regions, Ford serve 3 types of customers- individual retail consumers, small business customers and large commercial fleet customers. It will continue to expand products and services for these existing customers while working simultaneously to gain new customers in emerging markets. In North America and Asia, they are focusing on increasing their offerings of smaller and more fuel-efficient vehicles. (5) 4- Dealers Dealers are the face of Ford to its customers and communities, the key employers and contributors to local economies. Dealer sustainability program has launched in 2010, a voluntary sustainability initiative for dealers to reduce their carbon footprints and improve the energy-efficiency of their dealerships. The goal of the â€Å"Go Green† Dealer Sustainability Program is to collaborate with dealers to implement cost-effective ways to improve the energy-efficiency of their facilities. It partnered with the Rocky Mountain Institute, a leading energy-efficiency organization, to pilot new technologies and architectural design principles. (5) 5- Suppliers Ford relies on more than 1,400 production suppliers to provide parts that are assembled into Ford vehicles. 9,000 supplier companies provide a wide range of nonproduction goods and services, from industrial materials to computers to advertising. Ford and its suppliers work jointly to deliver great products, have a strong business and make a better future. In today’s economic environment, achieving lower costs and improving quality require an unprecedented level of cooperation with suppliers and the maintenance of strong supplier relationships. (5) 6- Investors The success of Ford as a company directly affects its 162,000 investors, and they have been focused on improving Ford’s financial health. Provide information and interact regularly with investors through corporate website, annual report and regulatory filings and annual meeting. They also engage with socially responsible investment organizations that are seeking information to use to evaluate its sustainability performance. These interactions help Ford stay abreast of and respond to investor concerns. (5) 7- Communities Ford Motor Company impacts the communities in numerous ways, provide the employment, the taxes, the environmental and safety performance and support and participate in civic life. The communities are composed of a range of groups and individuals, include its customers, employees, business partners, government regulators, community organizations and members of civil society, and individuals who live and work around its facilities. Ford has been supporting community more than 100 years ago. This includes helping feed hungry people, providing mentors in classrooms and teaching teenagers to drive more safely. Changing of Fundamental have been happening including increased competition globally and changing markets for its products, with future sales growth expected to occur in emerging economies. Ford is expanding sourcing in these lower-cost emerging markets, as a way to serve both local markets and the global supply chain. Ford seeks to respect and make a positive contribution to its host communities. (5) 5- Ford Motor Company – http://corporate.ford.com/microsites/sustainability-report-2010-11/society-stakeholders D- BIBILIOGRAPHY 1-Wikipedia- http://en.wikipedia.org./wiki/Business_practices 2- Max H. Baseman And Ann E. Tenbrunsel – Harvard Business Review April 2011- http://hbr.org/2011/04/ethical-breakdowns/ar 3- Ford Motor Company- Fordmotorcompany.com -report 2008/2009 – http://corporate.ford.com/microsites/sustainability-report-2008-09/governance-sustainability-ethical 4- Ford Motor Company – http://corporate.ford.com/microsites/sustainability-report-2011-12/environment-climate-risks 5- Ford Motor Company – http://corporate.ford.com/microsites/sustainability-report-2010-11/society-stakeholders