Art is Art Essay Example for Free

Art is Art Essay What is considered art has been a controversial question for many years in history and today. There are various forms and types of art. Because art is very complex and diverse, it is viewed and conceptualized in many different ways. Nancy G. Heller states even though a type of artwork is hard to understand, it’s considered art, and artwork that people don’t understand shouldn’t be disregarded from other types of art. She feels as though people shouldn’t be intimidated by artwork that’s hard to understand and her main goal is to try to help people feel more comfortable around art they don’t understand. Picasso believes that all art needs to be an original in order to be considerably successful. He states that nature and art are completely different things. Picasso explains that art is a lie that allows us to realize the truth. And finally, John Berger speaks about publicity being a form of art, and how it uses art to manipulate people into buying what is publicized. Berger says publicity ads have a way of working because ads focus on the future, which people are attracted to more than the present. Each of these authors have different opinions on how art is viewed and conceived, however they unite from similar points in their views. All art is art, and shouldn’t be dismissed. In â€Å"’Statement to Marius De Zayas,’ 1923,† Picasso states that art has to convince people of its truthfulness. In his article, Picasso defends the art of cubism.—because cubism, like many other types of art, is not understood yet by most people. However, cubism isn’t any different from a type of art someone likes and understands—it shares the same principles or elements as any/ all other types of art. Picasso elaborates on his claims by giving the reader an example of him reading an English book. He says that reading a book doesn’t make sense to him, yet it doesn’t mean that the English language doesn’t exist. He states that no one should be responsible for him not being able to understand what he doesn’t know much about. Picasso believes that an individual shouldn’t say a type of art isn’t art only because they don’t understand it. The individual should, instead, try to understand it, and if he/ she still doesn’t consider it to be an art, the individual should claim to just dislike that specific type of art. Picasso and Heller both agree that art is art and that it shouldn’t be questioned. Nancy G. Heller’s book, â€Å"Why a Painting is Like a Pizza: a Guide to Understanding and Enjoying  Modern Art† starts with the author’s experience making a pizza in Texas. From her experience, she concluded that painting is like a pizza. Just as many people have a variety of taste in pizza that they prefer, when people look at art, they have certain preferences in art as well. Some people usually completely dismiss certain groups of art, saying its not art at all. Heller defends artists who are victims of these cruel remarks by saying, â€Å"anything anyone says is art should be in fact be regarded as art† (Heller 10). All art should not only be regarded as art, but art also is a lie that uncovers the truth. In Heller’s article, one of her examples shows Rosa Bonheur’s painting â€Å"’The Horse Fair’ (1853).† This painting is very realistic like a photograph. On the contrary, the painting is just very convincing. Bonheur’s painting of the galloping horses lie to the viewer, because the horses aren’t actually galloping in front of the viewer. However, it helps the viewer recognize the truth from the artist’s lies. All art lies, which help the viewer, uncover the truth. Nature and art aren’t the same. Only something real can be natural. Picasso agrees with Heller by saying, â€Å"nature and art, being two different things, cannot be the same thing. Through art, we express our conception of what nature is not† (Picasso par. 5). Picasso states that art needs to be an original idea—otherwise it is useless. An artwork being orig inal allows the viewer to notice the truth. He suggests that art isn’t actually what the artwork portrays. â€Å"Art is not truth. Art is a lie that makes us realize the truth† (Picasso par. 3). Although paintings aren’t real, it can symbolize something that is real. In â€Å"Ways of Seeing† by John Berger, the author talks about all art (publicity ads or paintings) must be convincing to the viewer. â€Å"Publicity begins by working on a natural appetite for pleasure. But it cannot offer the real object of pleasure and there is no convincing substituted for pleasure in that pleasure’s own terms. The more convincingly publicity conveys the pleasure of bathing in a warm, distant sea, the more the spectator-buyer will become aware that he is hundreds of miles away from that sea and the more remote the chance of bathing in it will seem to him† (Berger 132). The author gives an example of how publicity ads work by suggesting if a publicity ad was to show the pleasures of bathing in a warm  and distant sea, the viewer (or buyer) will realize that he is many miles away from the sea that the ad is portraying, and the chance of bathing in that sea will seem far to him. If the viewers aren’t convinced from art, whether it’s a publicity ad or a painting, that artwork is not successful. If a viewer thinks that the representation of whatever the ad is trying to sell is intangible, the viewer will be less convinced. John Berger and Picasso share the same beliefs that art should live in the present. Since there is constant exposure of publicity ads, Berger believes that ads live in the present. Publicity ads are located almost anywhere in this world. From magazines and TVs to buses and billboards, ads are everywhere. Publicity ads are not only constantly around a person’s surroundings, but also are always updated and/ or renewed. Although Berger talks about publicity ads living in the moment, they never represent the present time. Picasso similarly states, if a painting is looked at and appreciated by the viewer, it’s alive, living in the present. Picasso’s work has been echoed in his own idea. All of his work â€Å"was made for the present and with the hope that it will always remain in the present† (Picasso par. 11). Picasso gives an example of the Greek and Egyptian art. He proclaims that Greek and Egyptian art is more alive today than it was when the artwork as cre ated. People are intrigued about how the artwork was made back then, and that alone keeps the early Greek and Egyptian artwork alive in the present. All authors have common beliefs on how art should be viewed and conceived. Art is art and it shouldn’t be questioned. If art is hard to understand, it shouldn’t be dismissed as not art†¦ it should categorized as a type of art an individual dislikes. Furthermore, paintings don’t tell the truth; however it is filled with lies that help an individual recognize the truth through the painting being convincing. And lastly, an artwork lives in the present time—even if the artwork was made in the past. Work Cited Berger, John. Ways Of Seeing. London: Penguin Book, 1977. Print. Heller, Nancy G. Why a Painting is Like a Pizza: a Guide to Understanding and Enjoying Modern Art. Princeton: Princeton University Press, 2002. Print. Picasso, Pablo. â€Å"Statement to Marius de Zayas.† The Arts. NY, May 1923. Translation approved by Picasso. Web. 18 September 2012. .

Mummification Essay -- essays research papers

Mummification is the form of embalming practiced by the ancient Egyptians. The mummification process changed over time from the Old Kingdom, when only kings could be mummified to the New Kingdom, in which everyone could be mummified. The entire process of mummification to be completed took 70 days. After a body was delivered to the per nefer, which is where the embalmers conducted their tasks. The first thing that was done was put the deceased on a slanted table. The first thing that needed to be removed was the soft, moist body parts that would cause decay. As the embalmers removed these parts, blood and other bodily fluids came out and went down the table being collected into a bowl. During the old and Middle Kingdoms, the brain was left in the head, in which it just dried up over time. When these mummies are moved you can hear the hardened pieces of the brain rolling around in the mummies head. Then in the New Kingdom, the embalmers started removing the brain. They would break open the bone that separates the nasal cavity from the brain cavity. They did this by shoving a sharp instrument up the nose. After they broke the bone, the embalmers used a hook to either take the brain out piece by piece, or used the hook to stir the brain until it was liquefied. If it was liquefied they would turn the body face down so that the brain would spill out of the nostrils. The reason the Egyptians were so rough with the brain because they didn’t think that the brain had...

Davidoff Cool Water Marketing Assignment

1.1 Current ProductDavidoff Cool Water 100ml is iconic silver and blue bottle with the soft figure of a feminine body and it flawlessly seizes the essence of natural beauty and the freshness of Cool Water, which is very suitable for the sensual woman. This exhilarating cologne perfectly combines the moist fragrances of citrus, pineapple and blackcurrant with the refreshing odor of ocean air. The benefits of the perfume is it can last for the whole day when applied on the skin during the morning and it is free from chemicals so the perfume can be worn securely. It is also very suitable to wear the fragrance to the office for a sensation of self-confidence or for cheerful enjoyment during stress-free weekends at home. When buyers purchase the product online, some websites offer free shipping’s and discount if consumers buy from their online shop.If purchasers buy at the retail shops, they usually receive some free perfume samples of other kinds of Davidoff cologne. Davidoff†™s company is now producing not only perfumes but also body lotions; deodorants, body sprays, shower gels and they also introduce perfumes not just for women but also for men. Women usually use the product because this Davidoff Cool Water 100ml is specially formulated for women only so most  female buyers usually buy this product to satisfy their needs. Buyers usually do research before obtaining this product by looking up on the internet or get reviews from people who have used this product previously, they would spend quite a long time looking for the product.There are two substitutes products, Davidoff sensual essence and sea rose Cool Water which is also for women, they would accept the product since most of the elements used in the fragrances are not much different. The first aroma was launched in 1984, the brand has become one of the most widespread perfume brands and it has been a worldwide bestseller for over 20 years. Cool Water is different from others because wearers usually explain that these faience’s make them feel like they have just marched out of an exhilarating bath or aroused from a long swim in the ocean. Cool Water derives in a rectangular semi metallic blue tall box and for label Davidoff is above the scent title: Cool Water.1.2 Current PricingDavidoff Cool Water is in a competitive market situation and the product is also a value determiner because many customers and retailers offer a wide variety of prices. Suppliers distinguish their proposals because there are many online shops proposing at different prices and many retail shops selling at extraordinary amounts to gain consumers attention. When consumers buy more or less of a Davidoff Cool Water, if the price increases then the quantity decreases a large number and vice versa. A rise or fall in price will not drastically affect the increase in price of demand and then the quantity reduces down slightly and vice versa.Business costs play a very vital role in defining the pri ce because they have to validate that they are making sure that they are giving the consumer the best price for them to be able to cover their production cost and make some profit out of it, so that they would be able to produce more products without facing any problems like shortage of money to manufacture more perfumes or other products. The current price is usually about the same as the competitors by setting the price not lower or higher than their opponents offer price so that the consumers would see the less difference in price and purchase from the shop that they would like it buy from. Some consumers purchase the product based on the pricing and some based on the product image, features and quality.The behaviors of consumers are based on many different purposes such as individual, emotional, communal and situational and when they purchase more often they become loyal customers. Most of the female consumers do not really care about the price of the product but what they mainl y focus on is the luxury brand that will offer more individuality, rank and hedonic value than non-luxury trademarks so those types of buyers are willing to pay at any amount to get the product that they want. On the other hand, there are some people who will only buy the creation if the product has high quality, unique features and presentable image because those types of consumers believe that the price that they pay should be worth giving for it.1.3 Current DistributionShoppers cannot purchase the produce straightforwardly from the industry that create it because on their official website they do not sell products but they only distribute their products to stores located in many different countries and cities which allows the buyers to have more chances of buying their product from stores near their places. In Singapore, Consumers can purchase this produce at Isetan, Tang plaza, Metro Paragon and Takashimaya shopping malls that are all located at Orchard Road. Isetan has many bra nches in Singapore but only Isetan Orchard sell Davidoff Cool Water.Isetan is located at 435 Orchard Road, Wisma Atria, and Singapore 238877. Customers can travel there by bus, train or car since it is situated in the center of the city, buyers can go there conveniently. The shopping mall is one of the most popular in the city-state because of its massive varieties, reasonable prices and good services. Within Wisma Atria, the store carries many types of popular brands like Calvin Klein, , Polo, BVLGARI,DKNY and many more which attracts the customers to visit their mall.Tang plaza is also located at Orchard road, which is not very far away from Isetan; just about 3 minutes drive from Isetan. Tang is famous not just because of their wide array of shopping objects for home but their innovative window displays. It also has many different types of stylish goods and services. The department store also provides a huge number of apparels for both men and women. Tangs plaza is very appropria te for everyone in the household and with the extensive operating hours until 11pm on Fridays and Saturday, where  all consumers can shop for longer hours. Characteristics of product that influence its distribution include distributors, wholesaler, jobbers and brokers. The main reason is for all socials to defend their own best benefits in the channel.The main factor when it comes to impelling its distribution is the way the product is gained by shoppers. For instance, perfume buyers usually want to try and know the odor of fragrance first before purchasing them, which means distribution is going to have to involve perfume testers for them to analyze it before buying the product. Many products are best retailed with the help of a live demo, so the distribution strategy will have to include some ways of conducting these demonstrations.1.4 Current PromotionTakashimaya is having a promotion for this August for National Day, which includes the store that sells Davidoff Cool Water. It is 20% off for any purchase of any items in the store so, which is a great bargain for all the shoppers in the country. Another recent promotions is the website www.singaporebestsite.com is having a series promotion which worth S$98 but they offer S$49 only if the product is redeem between August and September 2013. The product must purchase online in between the redemption period and send their product at via registered mail after a few weeks by giving them a call or dropping an email. These promotions advertisement are all over the Internet and also in some of the newspapers and magazine where people can easily find out about their special offers.Both promotions are sending the same message to consumers by letting them know that they are offering the best price for them and the difference between these two promotions would be that the consumers have to travel to Takashimaya to buy the product while the other one offers home delivery without having the buyers to travel to their pla ce. However, both promotions are both advertising through newspapers and magazine based on the massive audience coverage and high production quality. They also advertise by digital marketing because it is directed to a particular target market and also clear positioning. The current theme of the promotion is to make sure that their product fits in with a lifestyle and showing the consumers that whether it constructs an atmosphere or aura around the produce such as attraction, affection or  tranquility and that their product is for everyone all over the world.The business is trying to get as much as attention from the consumers so that they would buy more of their product in the future when there is no promotion period. By also giving them a piece of mind about how good their product is compare with other goods at a lower price. The sales are mainly for women because women tend to get attach with the product they like more than men. There are push and pull strategies in the busines s world, the push method is to go after the negotiators who push the regulars by offering bonuses and the pull approach is to emphasize communication on end consumer so they demand the product from the intermediary. 2.1 Definition of the brand positioningPositioning owns a part of consumer’s awareness and it is not what you organize to the product, it is what you perform to the mind of the viewpoint. Brand positioning is to position a product/service in the minds of shoppers compare to their challengers. It is one of the most significant steps any business can take on the road to the accomplishment. For small businesses, their motivation for the effort itself is usually little because they would rather be managing to the hundreds of other duties asking for their attention. It also brings to light the capability of the goods or services by showing the alternative paths and also reveal new opportunities.Brand positioning distinctly defines the crucial things such as regulating originality by making sure the product is more unique than other products, determining the unique position in the indicated market, classifying competitors because strong and fierce competitors have esteemed power and defining the necessary financial plan to enter the market because it is favorably suggested to pair up with a brand professional or graphic designer who truly comprehends labeling.2.2 Brand positioning in relation to the brand/productCapabilities of the brand are that the brand is very different from others based on the smell, price, packaging and labeling. It is very well performs by helping the users to last the scent for whole long day, the quality of the fragrance is very high because it was first introduced in the year 1988,  which is almost 25 years since it was released so it already gained consumers attentions since then so the performance standards of this product is high. The customers like the product due to the fact that it gives you the feeling of cool w ater when they apply on their skin, which helps them to be free from stress and for relaxation. Davidoff products are one of the top brands in the world so when people uses this product they feel proud and have more confident in the crowd so the customers purchase this product to stand out in the crowd. Customers want them to be seen as people who are rich enough to spend their money to buy the branded products and give others a message that they are rich.3.1 Geographic SegmentationSingapore has a climate, which is categorized by constant temperature and pressure of high humidity and plentiful rainfall. In single month rain is experienced but there is no wet or dry season and the weather is always sunny. Due to the hot climate, people residing in Singapore need perfume that will help them cool down and also refresh them and Davidoff Cool Water can help them by giving them a good start by applying it on the skin in the morning when they go out. Singapore’s population was appro ximately around 5,312.4 thousands in 2012 where there are more female residents than men. It is an obvious statement that women go shopping than men so which means the product is suitable for people living in this country. Singapore is also considered as one of the most developing countries in Asia, so most of the people inhabiting in this country can easily afford to buy a bottle of perfume at a reasonable price.3.2 Demographic SegmentationIn the year 2012, The percentage of working adults in Singapore are 50%, which means those people can make more income then teenagers and senior citizens and when it comes to Literacy and education, the percentage of university graduates is 45.9% in 2011 and the total employment in December 2012 is 3,357.6 thousands. Each and every working adults are almost earning average household yearly income of approximately about S$9,618, which is a  huge amount of income compared with people working in other countries like Myanmar, Thailand and Cambodia and so on.People working in Singapore are very serious and particular about their work so they are very keen to earn money and that is why their country is developing more and more. In Singapore, not just Singaporeans reside in this country but also other ethnic groups also reside in the country such a Chinese, Malays, Indians are others including people from western countries like America, Russia, Switzerland and many more but the majority are the Chinese people so with the amount of money that working adults earned each year they can buy Davidoff Cool Water undoubtedly.3.3 Psychographic SegmentationThe routine, daily behaviors, relevance and ideas on various matters create the characteristic of each group. Lifestyle of people in Singapore are mostly stressed out depending on what age they are. For example, teenagers are worried about with their schoolwork while working adults are strained about their job and the senior citizens are agitated with the living cost in Singapore. In or der for them to cool down and refresh their min Davidoff Cool Water would be very suitable for them.There are altogether 10 segments in Ryan Morgan Values Segment. Basic Needs, Real Conservatism, Traditional Family Life, Conventional Family Life, Young Optimism and Socially Aware represents customers’ price opportunities, desirability to origination and perceived permissiveness. VALS classification states that trendsetters have high assets and high invention while survivors have low supplies and invention. The primary motivations include Ideals such as intellectuals and supporters, Achievement such as highfliers and seekers and Self-Expression such as experiencers and creators.3.4 Behavioral SegmentationBased on newspapers and magazine, people living in Singapore could afford to spend enough amount of money to purchase one or even more bottles of Davidoff Cool Water with their income. The benefits that customers usually expect are the odor of the smell, quality, brand and pri ce of the product.Majority of the woman prefers the good smell of the perfume so that they could feel confident in the crowd after wearing it. When it comes to loyalty people in Singapore are believers they are mostly family and community oriented people who also makes them loyal to their brand so after they started using the fragrance and if they like it, they become loyal to the product. People residing in Singapore not just in the country but also for everyone, price is very sensitive to them, they will search for the stores that offer the lowest price of the product that they would like to purchase so they usually buy products during the period of promotions and sales.

The American Scheme Of Federalism A System Characterized...

The subject of land and local government receives less attention than the employment of the home government. But because national governments are involved in our daily animations, they deserve closer attention. State and local governments are poised to guide the nation in the 21st century, and they are busy experimenting with new plans and schemes to supply public services in an efficient, effectual, and just manner. Although state and local governments have greater content than in the past, they confront many challenges in the American scheme of federalism–a system characterized by conflict and cooperation. During the 1980s, President Reagan’s efforts to devolve powers to the nations and cities were made more comfortable by the presence of competent, energized national governments. The Clinton administration, despite its emphasis on internal goals, recognized the increased capacities of national governments and sought to enhance their roles as laboratories for policy e xperimentation. The administrations of George W. Bush, a former governor, have been hard to measure. There has been ample evidence of a willingness to continue to devolve some responsibilities, but the Bush administration pushed large national programs like No Child Left Behind, allowed the federal government to take over airport security, and created a large new cabinet level bureaucracy, the Department of Homeland Security. These actions sound more like a Democratic administration, but President Bush’sShow MoreRelatedUnit 1 Economic Environment of Business14187 Words   |  57 Pagesessentially the â€Å"givens† within which firms and their managements must operate. For example, the value system of society, the rules and regulations laid down by the Government, the monetary policies of the central bank, the institutional set up of the country, the ideological beliefs of the leaders, the attitude towards foreign capital and enterprise, etc., all constitute the environment system within which a business firm operates. These environmental factors are many in numbers and variousRead MoreHistory and Rolls of Law Enforcement in America10094 Words   |  41 Pagescreation of a national police force. Their devotion to individuals freedom above all else meant that they wanted police under local scrutiny and control. Our goal here is to look at these conflicting attitudes towards police have produced uniquely American system for policing around the U.S. When the first settlers came to America there were no paid police, communities policed themselves. Public disapproval was one way to keep people in line. Shunning was a tactic a community deliberately refuse to egknowelageRead MoreNational Security Outline Essay40741 Words   |  163 PagesRole of Tipson 1 CHAPTER 2: Theoretical approaches to national security world order 4 CHAPTER 3: Development of the International Law of Conflict Management 5 CHAPTER 4: The Use of Force in International Relations: Norms Concerning the Initiation of Coercion (JNM) 7 CHAPTER 5: Institutional Modes of Conflict Management 17 The United Nations System 17 Proposals for Strengthening Management Institutional Modes of Conduct 23 CHAPTER 6: The Laws of War and Neutrality 24 CHAPTER 7: WarRead MoreThe Impact of Agricultural Sector on Economic Growth in Nigeria18675 Words   |  75 Pagesincluding Animal Science, Crop Science, Soil Science, Agricultural Extension, Food Science and Technology, Home Science and Nutrition, Sociology, Economics, Political Science and others. For some years now, I have received tremendous support and cooperation from the staff and Associate Fellows of the African Institute for Applied Economics. Let me state my gratitude for the enabling environment which the Institute has created for my academic and intellectual work. 2.0 CONCEPTUAL APPROACH OF THISRead MoreProject Management Infomaton System48477 Words   |  194 PagesPROJECT MANAGEMENT INFORMATION SYSTEMS Guidelines for Planning, Implementing, and Managing a DME Project Information System Rodolfo Siles, 2004 CARE DME-IS GUIDELINES â€Å"Knowledge about how to treat such a simple ailment as diarrhea has existed for centuries but millions of children continue to die from it because their parents do not know how to save them†¦.Fighting poverty requires a global strategy to share knowledge systematically and energetically and to ensure that people who need